Rhumaa Cocoa has strong social values, every person or business they collaborate with shares like-minded values with them, from sustainable practices to sustainable goals and acts of positive impact.
The brand is built on trust and social responsibility. This is why Rhumaa works with the ADIOESMAC cooperative (Asociación de Desarrollo Integral de Organizaciones Económicas y Sociales de la Microregión de Cahabón). This is a cooperative that brings together small cocoa farmers in Guatemala. The organisation exports the cocoa to US and European manufacturers, who can then use it to make products such as chocolate.
Thanks to ADIOESMAC’s fair trade practices, cocoa farmers are now earning a higher income through direct trade, eliminating the need for middlemen.