Pulz Jeans

PRODUCTION LOCATIONS 

• Bangladesh
• China
• India 
• Turkey 

WORKING CONDITIONS & LIVING WAGES 

DK Company’s production network spans 15 countries, with significant operations in high-risk areas including Bangladesh, and China. In 2024, DK Company worked with 326 suppliers and 564 factories, with 89% of purchase volume coming from China, Bangladesh, India, and Turkey. 

Rigorous third-party audits, conduced by recognised organisations such as BSCI, Sedex, and SA8000, play a critical role in ensuring ethical workplace standards. DK Company states that in 2024, all factories had a valid social audit, and 38% of factories achieved a green rating, although they don’t disclose what this means in practice. Despite the extensive use of audits, specific audit results are not publicly disclosed. 

According to the company, local compliance teams are used in key sourcing countries to oversee ethical supplier practices, ensuring adherence to the company’s strict standards for worker treatment. During 2023 and 2024, their team visited 327 factories, covering more than 90% of total volume, to work on corrective action plans. 

Additionally, DK Company has published a Modern Slavery Statement, underscoring its commitment to combating forced labour. The company’s engagement with suppliers suggests an active effort to verify and improve working conditions. 

MATERIALS 

• Cotton
• Linen
• Modal
• Viscose
• Elastane 

As Pulz Jeans does not disclose exact materiality details, we used a sample of 20 randomly selected products to approximate material usage, which may not precisely reflect overall material use. The sample revealed that cotton (56%) and linen (25%) were primarily used, with smaller percentages of modal, viscose, elastane, and some recycled materials. Recycled content suggests a positive step towards improved sustainability. 

The environmental impact of cotton is partially mitigated by DK Company’s membership in the Better Cotton Initiative, which aims to reduced water and pesticide use in cotton cultivation. That said, we cannot confirm how much of the cotton used by Pulz Jeans is coming from ​‘better’ sources. Linen is typically viewed as a more sustainable material, as it requires less water and chemicals to produce. 

Modal and viscose are man-made materials, which vary in environmental impact based on production practices. They are generally better alternatives to synthetic materials, as they are plant-based. The brand has also exchanged all its leather trims to a material made from cellulose. 

PACKAGING 

Pulz Jeans does not disclose what packaging materials are used for their supply chain or for e‑commerce. 

WATER USAGE & CHEMICALS 

As of 2024, DK Company has outlined sustainability goals but lacks detailed metrics and regular updates. They state that they are working on water and chemical management, and have science-based targets for emission reductions. 

Additionally, Pulz Jeans has been testing out new washing techniques to eliminate hazardous chemicals and use significantly less water. 

CIRCULAR PRODUCT DESIGN

Pulz Jeans offers some monomaterial garments, which will be easier to recycle post-use. However, they mainly use material blends of natural and synthetic materials, complicating recycling processes. 

CIRCULAR BUSINESS MODELS 

As of 2025, Pulz Jeans has not implemented any circular business models, choosing to focus on material choice instead of extending into broader circularity practices. 

DISTANCE & COMPLEXITY OF THE SUPPLY CHAIN 

Production locations: 

• Bangladesh
• China
• India
• Turkey 

Pulz Jeans’ headquarters are located in Denmark, and the brand’s production facilities are dispersed across several key textile manufacturing countries, reflecting a globally extended supply chain. Specific locations for material sourcing remain unspecified, indicating a gap in the transparency of the overall supply chain. 

TRANSPORTATION 

The company does not disclose transportation methods used, however the long geographical chain from sourcing to production and distribution most likely involves complex logistics solutions, increasing their environmental footprint.

Although it is uncertain whether Pulz Jeans directly uses animal-derived materials, DK Company commits to ethical animal material sourcing across its brands. This includes wool and leather, which constitute 3% of their overall material consumption, and which the company states are ethically sourced. Strict animal welfare policies guide their sourcing, explicitly excluding angora and fur due to ethical concerns. 

PRODUCT DESIGN

Pulz Jeans emphasises the creation of contemporary European styles with a focus on crafting the perfect pair of jeans; suggesting an approach towards timeless design and quality. While they provide basic care instructions for their products, this information is limited, and is crucial to extending the lifespan of their garments. 

SLOW FASHION PROCESSES 

We are unsure of how frequently Pulz Jeans releases new collections, and cannot therefore accurately determine the ​‘slow’ nature of the brand. However, as they participate in sales periods, and their products are not made to order, the brand’s business model does not seem to align with slow fashion principles. 

TRANSPARENCY ON PRODUCT 

On each product page, Pulz Jeans provides the material composition. They do however lack transparency as they don’t disclose production locations for specific items, or where materials were sourced from. Unfortunately this makes it difficult for consumers to know where their specific purchases were produced, or the processes behind them. 

TRANSPARENCY ON PROCESSES 

Pulz Jeans, under DK Company, offers limited details on material usage and supply chain practices, making it challenging to assess the sustainability of specific products. While improved transparency would enable a better understanding of Pulz Jeans’ sustainability efforts, DK Company’s structured approach to more ethical and more sustainable practices showcases a positive step towards greater responsibility.