Pulz Jeans

DK Company’s production network spans 15 countries, with significant operations in high-risk areas including Bangladesh, China, India, and Turkey. In 2022, the company engaged with 348 suppliers and 605 factories. Rigorous third-party audits, conducted by recognized organizations such as BSCI, Sedex, and SA8000, play a critical role in ensuring ethical workplace standards, with 98% of factories in risk countries having valid audits and 31% achieving a green rating.

Despite the extensive use of audits, specific audit results are not publicly disclosed. Local compliance teams are used in key sourcing countries to oversee ethical supplier practices, ensuring adherence to the company’s strict standards for worker treatment. Additionally, DK Company has a Modern Slavery Statement, underscoring its commitment to combating forced labour. The company’s engagement with suppliers suggests an active effort to verify and improve working conditions.

As Pulz Jeans’ does not disclose exact materiality details, we used a sample of 20 randomly selected products to approximate material usage, which may not precisely reflect overall materiality. The sample revealed primary materials as cotton (56%), linen (25%), and smaller percentages of modal, viscose, recycled materials, and elastodiene. Recycled content suggests a step towards sustainability. Cotton’s environmental impact is partially mitigated by DK Company’s membership in the Better Cotton Initiative, aiming for reduced water and pesticide use. That being said, we do not know exactly how much of the cotton used is coming from ​‘better’ sources. Linen is environmentally friendlier, requiring less water and chemicals. Recycled materials decrease waste and virgin resource use, while modal and viscose, though man-made, vary in environmental impact based on production practices, although they are generally better alternatives to conventional materials. The brand also exchanged all its leather trims to a material made from cellulose.

As of 2024, DK Company has outlined sustainability goals but lacks detailed metrics and regular updates. They are focusing on packaging reduction, water and chemical management, with a science-based target for emission reduction. Pulz Jeans has been testing out new washing techniques eliminating hazardous chemicals and using significantly less water. In 2022, DK Company reported its CO2e emissions across all the scopes, with efforts focused on energy efficiency, renewable energy adoption, and a draft roadmap towards emission reduction. This summary, based on a random sample and DK Company’s broader commitments, indicates a general trajectory towards sustainability, balanced by the need for further clarity and achievement of stated goals.

Pulz Jeans primarily uses natural materials, potentially biodegradable, yet the impact of finishing chemicals on biodegradability remains uncertain. The brand offers few monomaterial garments, which are easier to recycle post-use. However, there are mainly blends of natural and synthetic materials, complicating recycling processes. Currently (2024), Pulz Jeans has not implemented additional circular business models, focusing instead on material choice without extending into broader circularity practices.

Pulz Jeans, headquartered in Denmark, oversees its operations and strategic decisions from this location. The brand’s production facilities are dispersed across key textile manufacturing countries, such as China, Bangladesh, India, and Turkey, reflecting a globally extended supply chain. However, specific locations for material sourcing remain unspecified, indicating a gap in the detailed transparency of the entire chain length down to the origin of all materials.

The company does not detail transportation methods used; however, the long geographical chain from sourcing to production most likely involves complex logistics solutions, impacting their environmental footprint.

Although it’s unsure if Pulz Jeans directly uses animal-derived materials, DK Company commits to ethical animal material sourcing across its brands. This includes wool and leather, constituting 3% of their materials, derived naturally and ethically. Strict animal welfare policies guide their sourcing, explicitly excluding angora and fur due to ethical concerns. 

Pulz Jeans emphasizes the creation of contemporary European styles with a focus on crafting the perfect pair of jeans, suggesting an approach towards timeless design and quality. While they provide basic care instructions for their products, there’s very limited information which would be crucial for extending the lifespan of garments. We are also unaware of the frequency of their collections, hence unsure about the ​‘slow’ nature of the brand.

Pulz Jeans, under DK Company, offers limited details on material usage and supply chain practices, making it challenging to assess the sustainability of specific products. Despite this, DK Company’s commitment to ethical conduct and environmental stewardship is evident through their comprehensive policies. While more transparency would enable a better understanding of Pulz Jeans’ sustainability efforts, DK Company’s structured approach to ethical and sustainable practices showcases a positive step towards greater responsibility in fashion.