DAWN Denim

Production Locations

• Vietnam

Working Conditions & Wages

The denim brand is a Leader Brand of the Fair Wear Foundation and undergoes annual assessments of its social standards. In its own factory in Vietnam, which is regularly visited, the brand is committed to ensuring fairer working conditions. Employees receive wages based on the Anker Living Wage methodology, which aims to guarantee living wages.

Across its entire supply chain, the brand states that it is dedicated to ensuring safe and healthy working conditions and preventing exploitation or discrimination.

Materials

• Organic cotton
• Hemp
• Lyocell Tencel™
• Viscose (Rayon)
• Elastomultiester
• Elastane Spandex®
• Polyester Repreve®
• Biodegradable polyester

The company primarily focuses on natural materials, complemented by innovative synthetic fibres.

Water Consumption & Chemicals

DAWN Denim is open to experimenting with new technologies to refine its products.

• E‑Flow and ozone technology by Jeanologia
• Laser technology to reduce water, chemical, and energy consumption

Packaging

Orders placed via Cotton Connect’s partner are delivered in a reusable organic cotton bag.

Additionally, for every ​“Environmentalist” T‑shirt sold, DAWN Denim supports One Tree Planted, leading to 11 trees being planted in Vietnam.

Circular Product Design

DAWN Denim’s collections predominantly feature blended fibres, which makes recycling more challenging. Elastane is valued for its stretch properties, but the brand is already working on alternatives to conventional polyester and has introduced its first plastic-free options.

Circular Business Models

DAWN Denim focuses on high-quality craftsmanship to create durable jeans. Products deemed faulty during quality control are not discarded but instead upcycled through the Art on Broken Pieces project, where embroidery gives them a new life.
To further extend the lifespan of its jeans, the brand encourages customers to care for their garments gently and responsibly.

Distance & Complexity of the Supply Chain

• Own production facility in Saigon, Ho Chi Minh City, Vietnam
• Zhejiang, China
• Da Nang, Vietnam
• Karachi, Pakistan
• Nhon Trach, Vietnam
• The company is based in Berlin, Germany.

Transport

There is no information available regarding the transport methods used.

DAWN Denim is Peta-certified and therefore vegan.

Product Design

DAWN Denim stands for timeless, versatile denim classics that seamlessly integrate into any wardrobe. The brand combines modern cuts with durable quality, allowing you to restyle your favourite pieces time and time again.

The collection features a carefully curated selection of jeans, jackets, and overalls — available in a range of fits and sizes to ensure a suitable option for every body type. DAWN Denim not only prioritises style and comfort but also embraces a more conscious production approach, highlighting the value of high-quality denim fashion.

Slow Fashion Processes

To reduce returns and help customers find the right fit, DAWN Denim offers a fit guide on its website.
Additionally, the brand extends the lifecycle of its products by upcycling items with minor flaws, helping to minimise pre-consumer waste.

Transparency on Product

Every DAWN Denim product is equipped with a QR code from Retraced, providing a transparent insight into the entire supply chain. By scanning the code, customers can track where and under what conditions their jeans were made — from the selection of raw materials to the final production stage.
This feature not only offers detailed information about the origins of DAWN Denim products but also highlights the people involved in the production process. 
The digital transparency tool helps customers make more informed and more conscious purchasing decisions when choosing responsible textiles.

Transparency on Process

DAWN Denim shares detailed information about its materials and supply chain on its website.
The brand also communicates openly about challenges, such as unsuccessful attempts to develop alternatives to plastic bags.