The denim brand is a Leader Brand of the Fair Wear Foundation and its standards are reviewed annually. The employees at its own factory in Vietnam, which is visited regularly, are paid according to the Anker Living Wage method and therefore receive a living wage. Throughout the entire supply chain, the company ensures that there is no exploitation, health-friendly conditions prevail and discrimination is prohibited.
The company mainly uses natural materials such as organic cotton, hemp, Lyocell Tencel™, viscose (rayon), as well as elastomultiester, elastane Spandex®, polyester Repreve® and biodegradable polyester. DAWN Denim is also keen to experiment with finishing technologies. They utilise Jeanlogig’s e‑flow and ozone technology and a laser technology that reduces water, chemicals and energy.
For each popular ‘Environmentalist’ T‑shirt, DAWN Denim plants 11 trees in Vietnam with the help of the organisation One Tree Planted.
Anyone who orders a pair of jeans from Cotton Connect cooperation partner DAWN Denim will receive them in a reusable bag made from organic cotton.
The jeans label’s collections mainly contain mixed fibres that make recycling more difficult. The synthetic fibre elastane, for example, is valued for its stretch content, alternatives to conventional polyester are also being developed and there are already plastic-free alternatives in the range. DAWN Denim produces high-quality products that are both timeless and durable. If defects are found during quality control, these trousers become part of the Art on Broken Pieces project, which are upcycled with embroidery instead of being thrown away.
DAWN Denim appeals to customers to treat jeans with care and consideration.
DAWN Denim produces in its own factory in Saigon, Vietnam.
The individual products are labelled with a QR code from Retraced, giving customers the opportunity to trace the supply chain.
DAWN Denim is Peta-certified and therefore vegan.
DAWN Denim focuses on timeless, versatile denim items such as denim trousers, jackets and overalls in various sizes. The fit guide, which you can find on the website, not only helps you to find the right size, but also helps to avoid returns and bad purchases.
Products with minor faults are upgraded using upcycling methods to avoid pre-consumer waste and extend the life cycle.
DAWN Denim publishes information about the materials and the breakdown of the supply chain on its website and openly communicates challenges, such as the failure to optimise alternatives for plastic bags.
COSH! is a fan of DAWN Denim’s statement that the most sustainable jeans are the ones already hanging in your wardrobe.
Conclusion
DAWN Denim is an honest and more sustainable street wear brand that is rethinking denim and fighting for a more ethical, fairer and more responsible fashion industry. Discover the ‘second’ most sustainable denim trousers according to DAWN Denim – in addition to the ones already hanging in your wardrobe – in stores across Germany. Be inspired by casual denim jackets, fashionable denim jumpsuits and sporty denim skirts.
