Production Locations
- Belgium (Pittem, West Flanders)
Working Conditions & Living Wages
Every garment is handmade by Camille herself in her studio at home in Pittem. That makes this a true one-woman, artisanal production. Her mum helps out by drawing the patterns.
The linen fabric comes from Libeco, a weaving mill in Meulebeke, Belgium.
Libeco is a fifth-generation family business that has been weaving linen since 1858.
The brand works with a very small number of suppliers, all close by, so contact is direct and personal.
Materials
- 100% linen from Libeco (Belgium), OEKO-TEX® Standard 100 certified
- Occasionally a small share of linen (around 1 to 2%) from a supplier in Lithuania, for temporary colours
According to Libeco, its flax comes exclusively from Western Europe: northern France, Belgium and the Netherlands, where rich soils and the mild North Sea climate suit the crop. Libeco says the flax needs no extra irrigation, as rainwater is enough, and far fewer pesticides and fertilisers than many other crops. The fibres are separated from the stalk by dew retting, a natural process in which the cut flax is left to rest in the field. Read here more about linen.
Libeco carries the Belgian Linen label, which confirms the fabric is woven in Belgium from at least 85% European flax fibres. It is also Masters of Linen certified, which means the linen is made entirely in Europe, with transparent and traceable production.
Packaging
- Orders are shipped in paper mailer bags. They have a double seal strip, so costumers can reuse the same bag for a return. Packaging, flyers and gift cards are made from recycled paper and cardboard. Packaging is kept to a minimum. Little ribbons made from fabric offcuts finish the parcel.
- Camille collects her fabric herself which means that there is no packaging required within the supply chain.
Water Usage & Chemicals
The brand itself shares care tips that can help costumers use less water, energy and products for their items.
The linen carries the OEKO-TEX® Standard 100 label. The OEKO-TEX® Standard 100 label means the finished fabric is tested for harmful substances to human health.
Libeco states that its flax grows on rainwater alone and is retted naturally in the field.
Circular Product Design
The clothing is made from 100% linen, a mono-material, which are easier to recycle than blends.
The brand claims that its patterns are smartly designed to reduce fabric waste. Leftover fabric becomes zero waste accessories, like an upcycled scrunchie, an upcycled linen bag and a bow tie. Earlier products such as bodywarmers and pouch bags were also made from offcuts from Camille’s kimono collection.
Circular Business Models
Camille only makes what is ordered. Costumers can also have adjustments made, like length, width, collar or buttons.
Oui Oui Camille offers a repair service.
Distance & Complexity of the Supply Chain
- Production location: Pittem, Belgium
- Fabric woven by Libeco in Meulebeke, Belgium
- A small share of fabric occasionally comes from Lithuania.
- Oui Oui Camille HQ is located in Pittem, Belgium.
Transportation
- Transportation in the supply chain: Camille collects her fabrics herself from Libeco, close by.
- Costumers can pick up their order at the studio in Pittem. For shipping, Camille uses local mail service providers.
The clothing is made from 100% linen, a plant fibre.
Product Design
Oui Oui Camille makes clothing for both women and men, plus a few unisex pieces. Think of wrap skirts, tops, blouses, dresses, kimonos, trousers and shirts.
The designs are timeless and easy to combine, made to fit a capsule wardrobe. Camille chose a linen weight that can be worn all year round.
Costumers can have their pieces adjusted to their body at a fitting.
Some pieces are one size.
Slow Fashion Processes
Oui Oui Camille works made to order, so there’s no overproduction. Each piece is handmade by Camille.
Instead of seasonal collections, there’s a steady collection.
Transparency on Product
The product pages share material composition, care instructions and since everything is handmade in Pittem, costumers know who made their piece and where.
Transparency on Processes
Every piece is created in Camille’s own local atelier. During a fitting, clients are able to see where and how their garment is made, and may speak directly with the person crafting it.
In this way, the label is fully transparent about its production. Any questions can be addressed to Camille in person.
Conclusion
Oui Oui Camille stands out for its handmade, made-to-order linen clothing and a short local supply chain. Every skirt, dress, top, shirt and pair of trousers is sewn by Camille in her studio in Pittem. Curious? Book a fitting at the studio and find your new year-round linen favourite.
