This brand considered it crucial to keep all parts of their supply chain in Europe as a means to being able to visit regularly and ensure the best quality and working conditions, as well as to shorten their lead times and increase flexibility in their designs. Their manufacturing is conducted in Croatia and and sourcing in Portugal, hence decent working conditions and living wage can be assumed.
On the other hand, Nufferton produces loungewear that is way higher than the usual price, making it inaccessible and non-inclusive of a majority of the world’s population.