Mineralissima

PRODUCTION LOCATIONS 

• Netherlands
• China (packaging and brushes)
• Turkey
• Other EU countries (not specified)

WORKING CONDITIONS & LIVING WAGES 

All loose products are produced in the Netherlands, next to Mineralissima’s own premises. Dutch production brings strong labour law, a statutory minimum wage, regular inspections, EU cosmetics safety rules and short supply lines.

Other products are made within the EU, but the brand does not specify in which countries. Packaging and brushes come from China, and the brand also sources from Turkey. China carries higher risks for working conditions and wages, and Mineralissima shares no audits or code of conduct for these suppliers.

Ingredients come from suppliers in the EU, with raw materials sourced from all over the world. 

According to the brand, Mineralissima is a member of the Responsible Mica Initiative, which works to end child labour and improve working conditions in the Indian mica supply chain.

The brand is in weekly contact with its production facilities and has visited a supplier once. When selecting new partners, Mineralissima checks safety data sheets and ingredients and works with an external chemist to make sure everything meets the requirements.

The brand offers a men’s makeup page, a foundation shade guide, one-on-one colour advice and products for sensitive skin, redness, acne and dry skin.

INGRIDIENTS 

Mineralissima publishes a full ingredient list on every product page. According to the brand, the lowest share of natural ingredients in any product is around 95%. The formulas combine mineral pigments, plant oils and waxes, and a range of emollients and texture agents. Ingredient suppliers are based in the EU, while the raw materials themselves come from all over the world.

Mineral pigments and fillers

• Mica
• Kaolin (clay)
• Zinc oxide
• Titanium dioxide
• Iron oxides
• Tin oxide / Tin dioxide
• Silica
• Stearalkonium hectorite (modified clay)

Plant oils

• Cannabis seed oil
• Avocado oil
• Sunflower seed oil
• Grape seed oil
• Marula oil
• Jojoba oil
• Castor oil
• Rice bran oil
• Coconut oil

Plant waxes

• Candelilla wax
• Carnauba wax
• Rice bran wax
• Sunflower seed wax
• Japan wax

Emollients, emulsifiers and texture agents (plant-derived or synthesised)

• Squalane
• Coco caprylate
• Caprylic/​capric triglyceride
• C10-18 triglycerides
• Ethylhexyl palmitate
• Tribehenin
• Octyldodecanol
• Decyl isostearate
• Isostearyl isostearate
• Octyldodecyl stearoyl stearate
• Lauroyl lysine
• Lysolecithin
• Oryzanol
• Glyceryl caprylate
• Glyceryl rosinate
• Polyglyceryl esters (diisostearate, polyricinoleate, trilinoleate)
• C15-19 alkane
• Dilinoleyl esters
• Dimer dilinoleate copolymer
• Bis-diglyceryl polyacyladipate‑2
• Vegan synthetic beeswax

Thickeners

• Xanthan gum
• Pullulan
• Sclerotinum gum
• Cellulose
• Aluminium starch octenylsuccinate

Skincare and water-phase ingredients

• Water
• Glycerin
• Propanediol
• Sodium chloride
• Aloe vera extract
• Hydrolyzed hyaluronic acid

Preservatives and stabilisers

• Benzyl alcohol
• Dehydroacetic acid
• Sodium phytate
• Ascorbyl palmitate
• Tocopherol (vitamin E)

PACKAGING 

• Mineralissima’s product packaging is mainly plastic. The brand says it is working to reduce the amount of plastic and offers refills and refill packs wherever possible. 
• Liquid foundations come in glass bottles. The packaging is produced in China.
• E‑commerce orders are shipped in cardboard boxes or padded envelopes, with plastic used for protection.
• In the supply chain, the brand aims to recycle all incoming boxes and reuses filling material. According to Mineralissima, no packaging is thrown away.
• The brand also deliberately does not replace or resend damaged testers, to limit extra materials and transport.

WATER USAGE & CHEMICALS 

Mineralissima does not disclose any measures on water usage. 

However, the brand does check safety data sheets and ingredients of new suppliers and works with an external chemist. 

CIRCULAR PRODUCT DESIGN 

The refill system is the brand’s main circular feature. Palettes come in sizes S and M, and each compact refill clicks onto the magnetic base and is just as easy to remove. When a shade runs out, only that refill is replaced and the palette is kept. Mineralissima also sells refill packs and aims to offer refills for as many products as possible.

CIRCULAR BUSINESS MODELS

Mineralissima has no take-back or recycling programme for empty products, palettes or brushes. 

Within its own operations, the brand reuses filling material and recycles incoming boxes.

DISTANCE & COMPLEXITY OF THE SUPPLY CHAIN

Production locations

• Netherlands
• Other EU countries (not specified)
• China
• Turkey
• Mineralissima HQ is located in Alphen aan den Rijn, the Netherlands 

TRANSPORTATION

• Goods are either shipped to Mineralissima or collected by the brand itself. Pallets from China are ordered as needed rather than monthly and arrive by air freight or by sea. Goods from Turkey are transported by road.
• Orders are processed and shipped from the Netherlands, both locally and internationally.

According to the brand, Mineralissima is 100% vegan, which means no animal-derived ingredients are used. 

The brand states that its products are not tested on animals and that it is a PETA member. 

PRODUCT DESIGN 

Mineralissima makes mineral makeup: loose mineral, 2‑in‑1 compact and liquid foundations, primers, concealers, finishing powder, highlighter, bronzers, blushes, eyeshadow, eyebrow products, mascara, eyeliner, lipsticks, lip glosses and lip crayons. It also sells makeup brushes and blenders, magnetic palettes, refills, accessories, makeup sets, tester sets and gift cards.

The products are aimed mainly at women, but the site has a dedicated page for men’s makeup as well.

The brand offers testers for almost all products so shades can be tried before buying full size. There is a foundation shade guide, including summer and winter versions, and colour advice online, in person or by appointment.

Products are recommended for sensitive, oily, dry and dull skin, redness, acne and large pores.

The brand works with a steady core range and brings out new products about once a quarter, shown under ​“New Arrivals” and ​“Limited Editions”. The site has a permanent ​“Sale” collection, a loyalty programme (the Glow Club) and a free sample with orders. 

TRANSPARENCY ON PRODUCT

Product pages show application tips, the full ingredient list, product details and shades.

Production country, the origin of materials and packaging materials are not shown on the product pages.

COSH! found no batch-level traceability or QR code, so a customer cannot trace a specific purchase to where it was produced.

TRANSPARENCY ON PROCESSES 

The brand shares its history and general values on its website. 

Mineralissima shared additional information on production, packaging and transport directly with COSH!, but does not name its production countries within the EU.