Meyer

PRODUCTION LOCATIONS

• Meyer produces its trousers in Romania (Transylvania), where the brand owns its own factory.

WORKING CONDITIONS & LIVING WAGES

Meyer states that by owning its own production facility in Romania, it ensures better control over working conditions and wages. The company claims to comply with European labour laws and regularly audits its factory to guarantee safe and fair conditions. However, there is no public data on whether the wages paid meet the living wage standards in Romania, but the production facility is certified by OEKO-tex STeP which includes social responsibility and fair working conditions.

MATERIALS

• Fairtrade certified cotton
• Organic cotton
• Sea Island Cotton
• Elastane
• Elastomultiester
• Hemp
• Kapok
• Cashmere
• Leer
• Linen
• Bio Linen
• Lyocell (tencel)
• Modal
• Polyamide
• Recycled polyamide
• Polyester
• Recycled polyester
• Coolmax Ecomade (polyester)
• Thermolite EcoMade (polyester)
• Frescura (Polyester)
• Wool
• Silk
• Viscose
• Aluminium buttons (no plastic buttons used)

Meyer claims to be one of the only brands in its price segment to offer 100% organic cotton trousers. The company has been using organic cotton since 2019 and holds certifications such as GOTS, OEKO-TEX, and Fairtrade Cotton. Meyer also incorporates recycled fibres and innovative natural fibres in its designs. The brand collaborates closely with European fabric suppliers, ensuring all textiles meet MEYER’s strict quality standards.

PACKAGING

Meyer has not shared specific details about its packaging materials for e‑commerce or supply chain distribution.

WATER USAGE & CHEMICALS

The brand holds an OEKO-TEX certification, which sets limits on the use of hazardous chemicals in textiles. Meyer claims that its fabrics are processed in its own laundry facility, where only ecologically safe additives are used. The facility also features an integrated water purification system to reduce environmental impact. As a supporter of the DETOX TO ZERO campaign by Greenpeace, Meyer actively works on eliminating harmful chemicals from its production processes.

On their website the brand states it used 23% less chemicals by using organic cotton compared to conventional cotton. To come to this conclusion they calculated the impact with the HIGG-method.

CIRCULAR PRODUCT DESIGN 

Meyer designs its trousers using mostly organic cotton, making them easier to recycle at the end of their lifecycle. However, the inclusion of animal materials in some designs could make recycling more complex.

CIRCULAR BUSINESS MODELS

Meyer does not currently offer a repair service, take-back programme, rental, or resale model. However, consumers can request new buttons on their website.

DISTANCE & COMPLEXITY OF THE SUPPLY CHAIN

• Production: Romania (own factory in Transylvania)
• HQ is located in Germany
• Sales & Distribution: Available in 40 countries, including Belgium and the Netherlands

The brand sources fabric and materials from different countries including Pakistan, Turkey, Portugal and Italy, on some product trackers consumers can find a more detailed description of sourcing countries.

TRANSPORTATION

Meyer does not specify its transportation methods for raw materials or finished products. The brand is carbon neutral and uses electric mobility options

• Wool, leather, cashmere, silk used in some collections

Meyer claims its wool is cruelty-free, but it is unclear whether it holds mulesing-free or RWS certifications. Further clarification is needed on animal welfare standards in its supply chain. Since 2022, Meyer has committed to using only animal-friendly wool.

Cow leather is sourced from Italy with environmental friendlier tanning and dyeing processes.

PRODUCT DESIGN

Meyer specialises in men’s trousers and offers a Never-Out-Of-Stock collection, ensuring steady availability of key designs. The brand provides various fits, including slim, super slim, and regular, as well as a diverse range of styles, from business trousers to casual jeans and golf trousers. Each pair of Meyer trousers is crafted with meticulous attention to details, from decorative stitching and premium buttons to hidden safety pockets and stretch waistbands for enhanced comfort.

SLOW FASHION PROCESSES

Meyer focuses on a steady collection rather than fast-changing seasonal releases. Some of its designs remain available year-round, making it easier for customers to find timeless styles. While Meyer doesn’t have its own stores, its trousers are stocked by retailers across Belgium, the Netherlands, and beyond. As a recognised leader in men’s trousers, the brand has even been awarded for its sustainability efforts by TextilWirtschaft.

TRANSPARENCY ON PRODUCT

On its website, Meyer provides information about materials and certifications but does not disclose detailed supply chain data per product.

TRANSPARENCY ON PROCESSES

Meyer claims to have a transparent supply chain and highlights its European production. However, specific details about material origins, suppliers, and cost breakdowns are not publicly available. The brand uses QR codes for some products for product information, in collaboration with OEKO-TEX Made in Green as a digital product passport system. This passport system is not fully operational yet but should be by the end of 2025.