Madness

Madness has a strict code of conduct they use to screen facilities before working with them. Based on this code they work with manufacturing facilities in India and Turkey. They select their suppliers based on their third party audits, specifically all of them being audited by Fair Wear Foundation and GOTS, which guarantees ethical practices and living wages. They also maintain long term relationships with all their facilities, having worked with the one in India since 2010.

They imply sourcing their materials from their manufacturing countries, however this cannot be verified or looked into because details are not provided.

This brand mainly works with GOTS certified organic cotton, ensuring sustainable production practices and minimum impact on the biodiversity and the people handling the cotton. Linen is another natural material they use. Aside from this, they also work with Tencel Lyocell from the Lenzing group, which while being a semi-synthetic material is known to be more sustainable than its conventional alternatives. They also work with REFIBRA, also by Lenzing group, which is a waste product given a new life. Additionally they work with synthetic materials like elastane in very small quantities, but claim to be working on reducing their synthetic material use even more. Overall, the brand is very dedicated to conscious use of sustainable materials. 

Madness does not conduct ecommerce sales and only works on a bulk commercial retailer basis, hence saves a lot of material on packaging. That being said, we have no information regarding the packaging within the supply chain until it reaches the retailer.

This brand works mostly with biodegradable materials, however biodegradability of the garments cannot be guaranteed without knowing the finishing chemicals used. Most garments are monomaterial, and the materialblends are also done in a way that every garment can be easily recycled at the end of use. 

Madness manufactures its products in India and Turkey, making the length of the chain quite long, and the suppliers are unknown so the real length is unverifiable. They also do not mention their methods of transportation.

This brand is Peta certified Vegan.

Madness designs slow fashion, and their high quality fabrics make their clothes very durable. Their designs capture the essence of happiness and joy, and the materials being biodegradable and recyclable increases their capacity to be used for a long time.

Madness is very transparent regarding their code of conduct and their Tier 1 and 2 facilities. Their catalogue covers all materiality details, and they also provide certificates and license numbers, making their sustainability easily verifiable. However, they could improve on certain transparency aspects such as transportation, supplier details, and packaging.