MÁDARA

MÁDARA upholds a fair pricing principle, ensuring their product prices truly reflect actual production costs, without burdening developing countries with concerns about workplace safety, social welfare, and the ecological future of communities. All MÁDARA products are ethically produced in their Latvian factory, adhering to fair and safe working conditions. The brand emphasizes local suppliers and organic farming for its ingredients, aligning with ethical and sustainable practices.

The ESG report (Environmental, Social, and Governance) reveals the source of some ingredients. For instance, jojoba oil is sourced from Peru, and sweet almond oil comes from Europe. MÁDARA focuses on responsible supplier relationships, integrating environmental, social, and ethical standards and fostering them through constructive dialogue. Their supplier code of conduct sets standards for responsible business behavior, including fair working conditions, wages, and health and safety measures.

Openness and equality are key to MÁDARA’s ethos, evident in the gender diversity among employees and board members, and in their transparent communication with consumers and the public.

Additionally, MÁDARA supports various charities, including MARTA, SOS Bernu Ciematti, Roza Vilciens, University of Latvia Foundation, Latvian Fund for Nature, and Riga Maternity Hospital, further reflecting their commitment to social responsibility.

MÁDARA’s formulas consist of natural ingredients responsibly obtained and carefully processed. 95% of the plant-based ingredients (vegetable oils, plant extracts, waxes, butters, floral waters) are certified organic. This supports organic agriculture and biodiversity and limits the use of chemicals.

MÁDARA cosmetics are certified as natural and partly organic by Ecocert Greenlife, in accordance with ECOCERT and COSMOS standards. ECOCERT and COSMOS define and control all ingredients, packaging, and production processes.

The product packaging is recyclable and made from BPA-free material. The brand also uses recycled materials where possible.

The sustainability of the packaging is regulated and controlled by ECOCERT/COSMOS standards, which require that the packaging be tested against the standard every three years to improve sustainability.

The production of MÁDARA cosmetics takes place in Latvia. The brand sources sweet almond oil from Europe to limit CO2 emissions. However, other ingredients are sourced from various countries worldwide, making the brand’s chain significantly longer.

Unfortunately, the brand’s CO2 emissions increased in 2021 compared to the previous year, but the brand states that this is due to an increase in production volume. Since 2021, the brand offers CO2-neutral delivery both within and outside Latvia.

Some MÁDARA products contain lanolin (Daily Defence Ultra Rich Balm) and beeswax (Deep Moisture Fluid, Creamy Baby Oil, SPF products, and lip balms). All other products are vegan.

While the brand uses animal ingredients in the above products, there is an important difference between the lanolin and beeswax they use and those of other cosmetic producers without certified natural and organic labels. MÁDARA’s ECOCERT certification shows that the brand only uses lanolin, honey, and beeswax produced in a strictly regulated manner. This means that sheep farming and beekeeping, as well as how the ingredients are obtained, are strictly controlled – all to ensure that animals are not harmed in any way.

MÁDARA offers a wide range of skincare and makeup. At COSH!, we think there are products for every skin type and makeup lover! Yes, they are on the pricier side, but they are highly concentrated, meaning they last a long time!

MÁDARA is a very transparent brand. The ESG report provides detailed information on the brand’s sustainability, social responsibility, corporate governance, and areas for improvement.