Product design
Style is always a top priority at Lennertson. They want to make stylish items that represent people like themselves, the lionhearted, rugged and refined. The shape, proportion, patterns and materials are chosen accordingly.
The owners of Lennertson have had a memorable last made in Northampton, England. This last has a specifically shaped toe box and shape, a fundamental part of the shoe design. The fit is a little wider than the standard width, as for many men, this fits better. The brand also works with the English sizing system.
Lennertson started with a collection for men but wants to expand with a women’s collection in the future. The brand also explores releasing a limited edition women’s shoe in suede. Because of the difference in foot shape and, therefore, in the last, the collection is currently not suitable for women. The founders believe that the rugged, refined style suits a particular type of person, not a certain gender. A nice thought, we think at COSH!.
Slow fashion processes
The shoes are produced in small runs, which improves quality control.
Lennertson shoes have a timeless look and are not trend dependent. Therefore, Lennerston does not have a continuously changing and successive collection. They also don’t participate in sales because this doesn’t fit the slow business model.
Still, want to pick up a Lennertson bargain? Then take a look at their B‑grades offerings! These shoes have minor imperfections and are therefore sold at a reduced price. They are still beautiful and quality shoes; Lennertson maintains as a benchmark that the flaws are not noticeable to anyone else looking at your shoes.