Circular product design
The brand embraces a circular approach with their footwear designed to be 100% recyclable under EU regulations. Primal Soles’ footwear incorporates a three-layer design with natural cork, upcycled anti-bacterial memory foam, and recycled cork and foam, ensuring an eco-conscious and functional product. Cork, used extensively, is a regenerative material harvested without harming the cork oak, contributing positively to ecological balance, climate resilience, and biodiversity.
Winning an award for the most innovative product of the year, they’re now exploring B2B partnerships and scaling up with new materials like cork-rubber mixtures, all the while ensuring that products remain CO2 negative and circular.
Circular business models
They have established a recycling portal allowing customers to return used insoles, ensuring they are upcycled into new products. While the hotel slippers are single-use, their system encourages hotels to participate in sustainable practices by returning used slippers for upcycling, creating a collaborative circular model. This closed-loop system is conducted by their production factory in Portugal, where they grind used soles to create new ones, minimizing waste.