PRODUCTION LOCATIONS
Hunkon does not disclose their production locations on their website.
WORKING CONDITIONS & LIVING WAGES
Hunkøn claims to want to guarantee a sustainable and safe working environment for all the people working for them. They also say they assist their partners with improving working conditions. However, they provide no details of their partners, where they are located, their working process, or anything concrete that consumers can receive some assurance from.
MATERIALS
- Polyester
- Recycled polyester
- Nylon
- Viscose
- Cotton
- Spandex
- Wool
The brand uses mostly synthetic and semi-synthetic materials. They also use some recycled polyester and natural materials like wool, which is a small step towards better materiality, however this is in very small quantities.
We would also like more information regarding the recycled polyester; whether it is recycled ocean plastics, plastic water bottles, or post-consumer polyester. The brand mentions that their design, ethics, and high quality go hand in hand. However, considering that many garments are loose-fitting in style, the designs don’t necessarily call for the use of too much synthetic material. We hope to see Hunkøn use more natural and sustainable materials going forward.
PACKAGING
Hunkon does not disclose what packaging materials are used.
WATER USAGE & CHEMICALS
Hunkon does not disclose any measures to reduce water or chemical usage in the production of their clothing.
CIRCULAR PRODUCT DESIGN
As unsustainable as their materials may be, many garments are still monomaterial, which makes them more circular as they will be easier to recycle at the end of their lifespans.
CIRCULAR BUSINESS MODELS
Hunkon does not disclose any circular business models on their website such as a return scheme or repair service. This would improve their sustainability as it would help to ensure that their products are kept in use for longer.
DISTANCE & COMPLEXITY OF THE SUPPLY CHAIN
Hunkon is headquartered in Copenhagen, Denmark, and conducts all of its design and advertising processes there. We are unaware of where their garments are produced or sourced from, hence the length of the chain is unknown.
TRANSPORTATION
Hunkon does not disclose their transportation methods, which make a huge difference to the overall emissions of their supply chain.
- Wool
Hunkon uses some wool in their garments, but as they do not disclose any details on where their wool is sourced from we cannot determine the animal-welfare aspects of the brand.
PRODUCT DESIGN
Hunkon produces whimsical and colourful garments for independent and strong women. Their designs are bold and loud, and they claim to use high quality materials. Unfortunately they don’t provide care-tips, which would help to ensure that their garments are kept in use for longer.
SLOW FASHION PROCESSES
As Hunkon does not disclose any details on their production processes we are unable to confirm if they follow any slow-fashion principles. Their website features an archive section of discounted pieces, suggesting that they do not produce in small quantities or made-to-order.
TRANSPARENCY ON PRODUCT
Unfortunately a lack of transparency on Hunkon’s product pages makes it difficult for consumers to trace their products. The brand states what materials are used, but doesn’t say where they were sourced from. Additionally, the production country is not stated.
TRANSPARENCY ON PROCESSES
Hunkon claims that their dialogue on sustainable materials and chemicals is still ongoing, and providing more transparency would be a great step to enhancing their overall sustainability efforts. Hunkon’s garments are relatively expensive, so they could also provide more transparency regarding where their consumer’s money is going. In particular, details on production facilities, suppliers, packaging, and transportation are needed.
Conclusion
Hunkon still has progress to be made in their sustainability journey. The brand still relies heavily on synthetic materials, and there is a lack of transparency on their website. This makes it difficult to accurately measure their sustainability efforts.