Búho keeps most of its production local in Spain, with a small percentage of production in Portugal and France. Because they produce locally, it’s easier for them to make sure ethical working conditions are in place. And since these countries are located in Europe, labour laws are relatively strict. Through storytelling, they establish a close connection with suppliers, however social certificates or specifics of the suppliers are not mentioned.
The products are made with the consumers in mind, with a personal touch, the intention to make long-lasting garments that will be remembered by the wearer.
This brand believes consumption patterns are changing, so they design to address the consumer’s desire to buy less and better. They design better quality products to reduce effect on the environment.
They are focused on sustainable fashion and consumption, and continue to develop and translate it into direct action in their own brand. Búho states the use of 100% organic material (for the natural ones), produced locally to reduce the carbon footprint of the travel, however the product specifications state use of non-organic material as well. They use materials such as cotton, linen, polyamide, elastane, polyester, wool, acrylic, and others. The certifications of the products are not specified on the website. They also produce many monomaterial garments, mainly with organic cotton, to improve the end of life stage of the garment, and keep synthetic blends as low as possible. However there are still synthetic materials used up to 25 – 35% in some of their garments.
Overall, the brand uses very little synthetic materials, and produce more mono material products to ensure recyclability at the end of use, however there are some products with high synthetic material percentages, which makes recyclability difficult. If you want to be sure the garment you’re buying is recyclable, please check the material composition on the label. They also use recycled polyester in a lot of products, but certifications are not stated.
The brand is located in Barcelona, Spain. They produce and source 100% materials and garments locally, within Europe, with final production conducted in Spain, Portugal, and France.
The brand uses animal materials such as organic wool, however, nothing is stated regarding animal welfare. However, the largest part of the collection qualifies as vegan as no animal materials are used as materials there.
The products are designed to be loved and remembered by the wearer, so they are designed with longevity and timelessness in mind. Care tips for each product are given in the form of labels on their website, however they provide no repair or maintenance service.
Búho makes an effort to be very transparent with the consumer, with each product page stating the country of production and percentage of materials contained in the garment. The exact addresses of the suppliers is not stated, and neither are any certifications. The website is also designed so every material can be searched using the search bar, so consumers can choose to only buy and avoid specific materials, which is an aspect missing from many other brand websites.
And while almost every product page has materials stated, the jewellery is missing that information. So clearly, Búho still has room for improvement in terms of transparency.
Are you looking for outfits for your children or nieces or nephews that they will cherish and remember forever? Something that will make them happy to wear? Then shop Búho at one of the points of sale indicated on this map!
