Every year, during the last two weeks of September, HNST collects old jeans. The brand does this together with Belgian thrift stores. Jeans that are still in good condition are sold in the shops, HNST gets the jeans that are broken or completely worn.
HNST shreds the jeans into small fibres, mixes them with Tencel® and uses them to make new yarn in collaboration with the European Spinning Group (near Courtrai in Belgium). At the moment the ratio is 56% old jeans, 21% Tencel® yarn and 23% organic cotton. The brand strives to increase the percentage of recycled jeans.
The yarn is dyed blue in Italy, with SmartIndigoTM. By choosing this method, no harmful substances are used. By using the natural substance chitosan, the blue dye fixates on the trousers, i.e. no microplastics, at HNST.
The other components of the jeans were also carefully considered. For example, the label on the trousers is made of FSC-certified paper and the buttons are removable and reusable.
HNST jeans are produced in Italy. Close to home. This means that HNST can guarantee that its trousers are made in the best possible conditions and that transport costs remain low.
HNST is also very transparent about its production process and working conditions. The brand talks about this in detail on its website.
HNST's trousers are made of recycled old jeans. The design is also completely developed from the idea that the trousers should be recyclable.
No extra labels, no rivets and no separate tag with washing instructions. The whole pair of trousers can therefore be reprocessed into raw material for a new pair of jeans.
HNST is honest: the brand's jeans are eco, ethical and sustainable.