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Are you looking for a non chemical and undyed woollen accessories which are timeless in their design and slow fashion? Then Good Wool Story is worth a look! The brand works closely with the local Nomades to source the Yak down and ensures that they receive an honest price. Local knitters help create the classic wool products which are an eco-friendly alternative to cashmere.

Ethics and short supply chain

Good Wool Story clothing and accessories are made in Mongolia. With a focus on empowering local people and protecting the nature is the basis for this socially responsible business.

The Yak down is sourced directly from the local Nomads, who receive fairer prices through the herder’s cooperative organisations whom they work closely with. Manufacturers and knitters also receive higher prices than their counterparts who are based in China and Southeast Asian countries. By working directly with the local communities, this ensures the products are made in an environmentally and ethical responsible manner.

Products are also packaged in recyclable materials; carbon emissions are offset via tree planting and 2% of profits are paid to local NGO who support working with the Nomads. An example of a short-chain!


Good Wool Story clothing and accessories are suitable for adults and children and made primarily from Yak down. Mongolian yaks have adapted to survive extreme weather conditions ranging from -20 degrees to -50 degrees. The warm undercoat of down sheds naturally during late spring in preparation for the warmer temperatures. The Nomadic herders collect the down by hand combing the yaks.

The natural properties of this precious Yak fiber are its natural softness, fire resistance, odour resistance, hypoallergenic, and breathable nature.

Good Wool Story only uses 100% natural wool fibers that are naturally biodegradable.

The packaging of Good Wool Story uses recycled paper packaging, shipping is CO2-neutral, from planting trees.

Animal welfare

The well being of the Nomad`s herds in Mongolia are said to be one of the best in the world. The animals - Yaks, Sheep and Camels are free to roam whilst grazing on wild grasses (depending on certain regions, the grass and plants are medicinal) and drink water from natural springs during late Spring through to the end of Autumn. During the colder months, they eat the grass and oats which have been prepared by the Nomads and consume water where it is not frozen over.

Mongolian sheep have evolved to survive the high altitudes and cold winters. With their shorter and flatter tails they do not suffer from humidity and fly attacks. Unlike their relatives, Merino sheep are mulesed (removal of skin surrounding their rear ends and tail area).

When collecting the fiber from the animals, the Yak down is hand gathered and is also combed from underneath their bellies
. Camel down is initially sheared in late April, beginning of May and then also combed in June. The Sheep are sheared at the end of Spring. This process of gathering the fibers was initiated with the NGO and local Nomad`s.


Nomindari is the founder of Good Wool Story. She was born and raised in Mongolia and works closely with the Nomads and a local NGO who they also collaborate with. She ensures that the work they undertake is local and works closely with the Nomadic communities, knitters and manufacturers.

Find out where to buy Good Wool Story on the map below:

Where to buy Good Wool Story?