Anna Rosa Moschouti

PRODUCTION LOCATIONS

• Belgium 
• Greece 

WORKING CONDITIONS & LIVING WAGES 

AR.M is led by a team of three passionate women. In Antwerp, Amina welcomes customers to the flagship store with a warm smile and expert advice. In the Athens atelier, skilled goldsmith Sophia handcrafts every piece of jewellery with love and dedication. Founder and designer Anna Rosa Moschouti divides her time between Antwerp and Athens, ensuring a strong connection between creativity and craftsmanship.

The majority of AR.M jewellery is crafted in-house at the brand’s atelier in Athens, ensuring a transparent and ethical supply chain. The jewellery is handmade by directly employed goldsmiths, avoiding the involvement of major external manufacturers. In Belgium, the brand operates a storefront and collaborates only with small-scale suppliers or manufacturers to maintain control and transparency over production.
 

MATERIALS

• Recycled sterling silver (from client’s old jewellery and industry surplus)
• Recycled gold (sourced similarly to silver)
• Lab-grown diamonds
• Ethically collected freshwater pearls
• Upcycled gemstones (from flea markets or clients’ family heirlooms)
   

PACKAGING

• 100% recycled and FSC-certified paper
• Organic cotton fabrics and pouches

WATER USAGE & CHEMICALS

The brand does not disclose specific details about water consumption or chemical usage in production.
 

CIRCULAR PRODUCT DESIGN 

Jewellery is inherently circular, as precious metals and gemstones can be melted, reshaped, and repurposed infinitely. 

AR.M actively promotes this by using recycled metals and encouraging customers to repurpose their old jewellery.

NOTE: Jewellery is generally easy to recycle and lasts a long time.

CIRCULAR BUSINESS MODELS 

The brand does not currently offer a take-back or repair service but encourages longevity through high-quality materials that can be maintained and reworked over time.

DISTANCE & COMPLEXITY OF THE SUPPLY CHAIN 

• Mostly European-based supply chain
• Lab-grown diamonds sourced from Antwerp, traced back to India for manufacturing
• Ethically sourced freshwater pearls from a Greek supplier
• Organic cotton packaging from Denmark
• HQ: Antwerp, Belgium
• Sold: Worldwide

TRANSPORTATION 

• Transportation in the supply chain: the brand doesn’t provide details on its transport emissions or logistics.
• Transportation in e‑commerce: all orders are shipped via Bpost and UPS, Track and Trace service

The brand uses freshwater pearls sourced from farms where molluscs are not killed after pearl extraction.
 

PRODUCT DESIGN

• Modern and minimalist jewellery for everyday wear.
• Designed to be timeless and durable.

SLOW FASHION PROCESSES

The jewellery is made in small batches with an emphasis on craftsmanship.

TRANSPARENCY ON PRODUCT

AR.M provides details about its materials and sourcing, especially regarding recycled metals and lab-grown diamonds.

TRANSPARENCY ON PROCESSES

The brand is open about its efforts to improve its ethical and more sustainable practices. However, Anna Rosa Moschouti does not disclose specific supplier names, production costs, or annual impact reports.