“Technology is the key driver of change in the fashion…

Loud call for collaboration and transparency

Moderator Evelyn Mora, who founded the sustainable Helsinki Fashion Week and works as a consultant for Tesla and the European Space Agency, among other organizations, thinks the key question is: how to balance business and sustainability? Servitization holds the answer, she believes. “We don’t need more products. We need to focus on the real, big issues and develop services that cater to these needs. There’s a demand for that, both in B2B and B2C markets.” COSH! understood that perfectly. The Belgian platform helps customers who can’t see the wood for the trees, guiding them towards sustainable shops. Using numerous filters, you can plot your personalized shopping route with COSH!. Another beautiful example: German company LUKSO used blockchain technology to create a digital passport for physical products. The ID contains information on the origin of the resources, the factory where the item was made, its previous owner, and so on. Technology has an important role to play in making fashion more transparent – which in turn is a prerequisite for sustainability and respecting human rights.