Join our COSH! POP-UP at the Conscious Fashion Store in Berlin

Dear Retailers,

We are delighted to announce a super exciting opportunity!

COSH! will host a 2‑editions pop-up in the Conscious Fashion Store in Berlin at Potsdamer Platz from 11 MARCH to 1 JULY and from 1 JULY to 18 OCTOBER. All COSH! members can participate in this Pop-up with their brand for a small fee and commission on sales.

We are currently discussing a non-apparel pop-up edition for fall/​winter and the Christmas period (shoes, jewellery, cosmetics, accessories, socks maybe)

Say What? Yes! This is your chance to test your collections with a German audience at a frequently visited tourist location.
 

What is Included in the Pop-Up?

You have the opportunity to display the products or garments you intend to sell for your brand. COSH! will curate and coordinate the point-of-sale materials.

A Range of Opportunities to Put Your Brand in the Spotlight in Berlin:

Per entrepreneur, you can also take advantage of the full infrastructure:

1. There is on-site embroidery, a textile printing machine, and a repair centre. So, you are very much invited to do a personalisation action.

2. There is a workshop area, which can host 25 people.

3. 6 sewing machines are present for your use. Offering workshops will put your brand in the spotlight!

4. There is an area with a big screen and seating for up to 80 people. Feeling like going on stage? You can host a panel discussion, a seminar, a lecture, or a movie screening in-store!

5. Your brand will be on display in the store. What a great chance to step into the German market, isn’t it? Feel free to invite stores from Berlin to do your B2B sales or meet up at the location with fellow entrepreneurs (e.g. from the COSH! network), get to know each other and form collaborations for post this pop-up. How cool would it be if you get a fixed point of Sales in Berlin after this pop-up?

Media and Exposure for Participating Brands

• COSH! will create a press release by March 11^th and July 15^th.

• COSH! will create 1 Instagram crosspost per brand for the P&C Conscious Store account and your brand (crossposting is mandatory).

• COSH! will create a launch event on March 11^th, a joint Fashion Week event on July 15^th and an ending event on ​“Green Friday” on November 28^th inviting all Berlin-based partners and press to the events in Berlin.

• COSH! will communicate the pop-up and events in newsletters going out to 17,000 newsletter subscribers.

• Peek & Cloppenburg might include the pop-up and your brand in their newsletter to 70,000 subscribers in and around Berlin.

What Kind of Entrepreneurs Are We Looking For?

• We are looking for a mix of fashion, jewellery, shoes, ceramics, cosmetics, upcycling fashion, etc. 

• From previous pop-ups, we learned that luxury brands or products over 300 euros per item don’t work well in the store.

• T‑shirts priced 30 Euro and up.

• Sweaters between 50 – 80 Euro.

• Jackets from 120 – 240 Euro.

• Beauty, wellness and cosmetics

• If something isn’t selling, you can replace the stock.

How Will Payments Work? 

• We created a COSH! Shopify account that all products will be uploaded into.

• All sales will go through COSH! and will be paid out monthly to the brands minus a commission (15%).

What Do We Expect From You?

1. Include the pop-up in your newsletter and include a link to your store on the COSH! website. 

2. You are responsible for conducting your own marketing efforts to draw more customers to the shop. Use all your channels! 

3. To minimise the time required from the COSH! team for organising this event, please participate in the webinars and stay updated through general communication (newsletters, mailings).

4. Should you require more than an hour of assistance from the COSH! team, or if you need a COSH! team member to travel to the Berlin pop-up to resolve an issue on your behalf a fee of 40 Euros per hour will be charged.

How Can Your Company Take Part in This Pop-Up? 

1. You are a COSH! member in 2024 – 2025, and your membership is up for renewal in 2026.

2. You apply via the form below before January 30^th.

3. You have sufficient products available for a 1 m² table or rack (more on request) and you can restock if needed. 

4. You send your high-resolution collection images via the form in time by the end of February.

5. You agree to the terms and conditions written above.