12 December 2025
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Imagine starting 2026 with peace of mind and a clear view of your wardrobe. No impulse buys, no stress in front of the mirror, but endless outfits that perfectly suit you. Sounds like a good resolution, right? Whether you want to buy less clothes, be more conscious about fashion or opt for a Low Buy Year or a No Buy Year where you buy (almost) nothing for a year: the COSH! Digital Wardrobe App is here to help. This app turns your existing wardrobe into a source of inspiration and insight. Discover how many beautiful things you already own and why buying less often yields more.
What is the difference between a Low Buy Year and a No Buy Year?
You’ve probably seen it on social media or in magazines: #NoBuyYear or #LowBuyYear. Influencers and sustainability enthusiasts are increasingly embracing this challenge as the ultimate New Year’s resolution. It’s a powerful response to our overconsumption culture and encourages insight, reflection and more conscious choices.
A Low Buy Year is a conscious decision to consume much less than you’re used to for a year. Instead of impulsive purchases, you set clear rules for yourself about what you will and won’t buy, often focusing only on the essentials. For example, you agree on a fixed amount (per year or per month) that you can spend on clothing. The goal isn’t to deprive yourself, but to reset your relationship with money, possessions and desires. By reflecting more often on what you already have, you’ll gain more peace, perspective and appreciation, while simultaneously saving and living more sustainably. A Low Buy Year is ultimately about intention: buying less to make room for what’s truly important.
During a No Buy Year, you don’t buy any new items like clothes, shoes, accessories or beauty products for a whole year. This is way more strict than a Low Buy Year, as you’re not allowed to buy anything at all. Instead, you take a fresh look at what you already have, create new combinations and make the most of your possessions. This sometimes requires some creativity, but luckily there are many fun ways to help, like the COSH! Digital Wardrobe App!
What is the COSH! Digital Wardrobe App?
The COSH! Digital Wardrobe App is your personal, digital wardrobe that gives you an overview of your entire wardrobe: anytime and anywhere on your smartphone. The app lets you easily upload photos of your clothes, which are then automatically organized and tagged. This way, you can create endless outfits with items you already own.
Short on inspiration? A digital stylist will help you create new and surprising combinations. The app also provides insight into how often you wear a piece, the cost per wear and connects you with local services like repairs or second-hand stores. This helps you make more conscious choices based on what you already have in your wardrobe.
I would recommend this app to anyone with a full wardrobe but nothing to wear.
7 ways the COSH! Digital Wardrobe App will help you with your New Year’s resolutions in 2026
1. You effortlessly create new outfits with what you already have
The app makes it easy to create new outfits using items from your (digital) wardrobe. Simply add your items to your digital wardrobe and then the fun part begins: endlessly creating creative outfits! Go for sporty looks, stylish outfits for the office or festive outfits for a night out. With a handy overview of your wardrobe, it’s an effortless process!
This way, you’ll wear the clothes you already own more often and be surprised by new combinations you hadn’t thought of before. Need help? Engage the digital stylist for more inspiration and surprising combinations.
Fun side note: we conducted a survey among users of the COSH! Digital Wardrobe App, and it turned out this is their most popular feature. We understand why!
2. You buy less, without the feeling of missing out
For many people, buying less sounds like a sacrifice, but with the COSH! Digital Wardrobe App, it feels like a win. A whopping 68% of users say they buy less clothing thanks to the app. Not by being hard on themselves, but by gaining insight. Once you visualize your wardrobe digitally, assumptions like “I have nothing to wear” or “I’m missing a good pair of pants” disappear.
For example, one user discovered that her closet was already full of long pants in different styles and colors. Where she previously thought she needed one more, the app made her realize: this is more than enough. The result? She hasn’t bought any new pants in 2025, without any effort!
Another user said the clothing library Dressr was a real eye-opener. Instead of buying for a special occasion, she borrowed an item. This way, her wardrobe remained small, flexible and surprising, while the urge to shop disappeared. Buying less didn’t become a limitation, but a more conscious and liberating choice.
3. You wear the clothes you have much more often
How often do you unconsciously pull the same few items out of your closet, even though there are so many beautiful things hanging there? The COSH! Digital Wardrobe App breaks that autopilot. By visually mapping your wardrobe, choosing not only becomes easier, but also more fun. Suddenly, you see new possibilities instead of limitations and that forgotten jacket in the back of your closet makes its comeback.
The results are telling: 100% of users say they wear their clothes more often thanks to the app. For example, one user discovered that she had trendy colors like brown and burgundy in her wardrobe for years, long before they became popular again. By creating new combinations and occasionally renting a trendy item, she gave her existing clothes a fresh touch for 2025.
Another user rediscovered a summer jacket from 2020 that had been untouched for years and proudly wore it again last summer as her favorite. Sometimes you don’t need new clothes, just a fresh look at your wardrobe!
4. You see the real value of your clothes with the cost per wear
The price on the label doesn’t always reflect the true cost of a garment. With the cost per wear, you look beyond the moment of purchase and discover what a garment truly costs you: each time you wear it. A €200 coat worn 100 times costs only €2 per wear. Compare that to a €25 top that disappears into the closet after only two wears. This top will then cost you €12.50 per wear. Suddenly, an “expensive” garment feels very relative.
In the COSH! Digital Wardrobe App, you can easily track how often you wear an item. The app automatically calculates your cost per wear, highlights which pieces prove their worth and which might deserve more attention. This way, you learn to invest in quality, be more mindful of what you already own and make choices that benefit both your wallet and the planet.
Thanks to the app, I started wearing clothes in trendy fashion colors (brown, burgundy) that I hadn’t worn for years: skirts, pants, scarves, cardigans… I’ve “updated” them by wearing them in combination with rented items.
5. You will appreciate ‘old’ clothes again
Clothes don’t age as quickly as our perception of them. What once seemed “out of fashion” or was forgotten at the bottom of the closet can, with the right attention, shine again. This is also evident from our survey: 70% of users say they’ve rediscovered their appreciation for certain garments thanks to the COSH! Digital Wardrobe App.
By adding garments to the app, creating new outfits with a fresh perspective and considering them more consciously outside the context of trends, space is created for rediscovery. For example, one user shared that she added a pair of trousers she’d bought in 2016 to her digital wardrobe and suddenly fell in love with them all over again. The fit, the quality, the memories of the moments she wore them: she discovered a newfound love for a garment she’d had for so long. Sometimes you don’t have to buy anything new to experience something new. A fresh perspective is often enough.
6. You save money by wearing your clothes longer and buying less new ones
Every time you rewear a piece of clothing instead of buying something new, you save money. By being more mindful of what you already own, you get more out of every euro you’ve ever spent. The COSH! Digital Wardrobe App helps you replace impulse buys with smarter choices: mixing and matching, rediscovering and sometimes renting instead of buying. This way, your wardrobe doesn’t become an endless expense, but an investment you’ll enjoy for years to come.
I realized I already had enough long pants.
7. In the future, you’ll think longer about a purchase and choose quality
If you want to wear a piece of clothing for longer, it’s important that it’s of good quality so it lasts. Ask yourself a few questions before making a purchase. What materials is the garment made of? Do I enjoy wearing these materials? Is the fit good? Do I see myself still wearing this in a year? These questions will help you decide whether or not to buy something.
Ready for a more conscious 2026?
Want to inspire others to have a No Buy Year or buy less clothing? Recommend the COSH! Digital Wardrobe App and discover together how fun and liberating it is to work with what you already have. Make 2026 the year your wardrobe doesn’t get bigger, but better and smarter.
