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Greenwashing

Greenwashing has popped up on everyone’s radar but what is it? This deceptive form of advertising or communication attempts to persuade consumers that an organisation’s products, aims and policies are environmentally friendly. Companies often follow greenwashing communication strategies to distance themselves from their environmental lapses or those of their suppliers.

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20230202 Groene Passage Shoppen Bkeuze Rotterdam Rosa Van Ederen COSH 0727