IMPERATIVE is a brand that seeks to be a sign of identity for those who wish to live in a world that respects people and the environment. This initiative was born in Alicante and has a small team that has created a timeless, comfortable and versatile product, produced and manufactured by hand in the Valencian Community.
The brand follows the Bauhaus philosophy of reducing to the maximum to show the essential, and has created minimalist and practical trainers, genderless, with an eco-luxe design. The shoes are made in one piece, with no toe cap and minimal stitching, and feature a sebs gel insole composed of algae and lined with orange microfibre technology for a secure and comfortable footing, and a natural rubber sole.
The design of the shoes is timeless and built to last. The minimalist design concentrates on the V‑shaped heel engraved in linen texture, which serves as a frame for the brand’s I isotype, embroidered in orange.
IMPERATIVE focuses on practical, minimalist, elegant and versatile design, and aims to reduce the carbon footprint and the impact of the textile industry on society. The brand follows the philosophy of reducing to the max to showcase the essentials and offers a timeless design that can be combined with any look.
Take a step towards a better future and shop online at IMPERATIVE: the eco-luxury shoe for the conscious consumer!
