Behind a beautiful façade lies Façon Jacmin’s flagship store in hip Saint-Gilles. The shop is within walking distance of Brussels-Midi station. You first climb up past the many small shops and through the bustling centre of lower Saint-Gilles. Along the way, you will discover hidden gems. A few metres from the shop is the art-deco Victor Boin swimming pool: a feast for the eyes… just like the Façon Jacmin shop! When you enter, you are greeted by an oasis of tranquillity heavily contrasting with the bustling Saint-Gilles just outside.
The brand was lovingly founded by the Belgian twins, Alexandra and Ségolène Jacmin. Alexandra studied at La Cambre in Brussels and then joined Maison Margiela and Jean-Paul Gaultier before finally joining the entrepreneurial Ségolène. They built their Belgian fashion brand off of their love for Japanese culture and sustainability. Today, Façon Jacmin is seen as one of Belgium’s most innovative and exciting talents. Something to be proud of.
Curious and want to know more about Façon Jacmin’s sustainable jeans? Find out more here!
