See You Again is a new, circular kidswear brand from the Netherlands that goes one step beyond recycling: it upcycles existing garments and combines them with 100% recycled fibers. Discarded denim is reimagined into bold jackets, shorts, skirts, or blouses — each item with a unique personality.
In partnership with House of Denim, secondhand jeans are selected, laser-printed with graphic designs, and transformed into fresh silhouettes in an atelier located in De Hallen, Amsterdam. Each piece also includes a digital product passport, adding transparency to the production story.
The collection doesn’t stop at denim. It also features sweaters and T‑shirts made from recycled cotton and polyester—post-consumer materials with a new mission. Think soft jersey basics with an urban feel, paired with striking upcycled details.
See You Again is an initiative by the JOLO Fashion Group, known for its eight sustainable kidswear brands. This is their first concept fully focused on upcycling and circular design. With its own sales infrastructure and online store, the brand is preparing for launch — with space for storytelling, transparency, and customer engagement at its core.
A key element of the concept is the take-back service: parents can return outgrown or worn pieces for upcycling or recycling, keeping clothing in circulation and teaching kids from a young age that fashion can — and should — be done differently.
See You Again makes circular kidswear with character—where style, impact, and reuse are woven into every seam.
Coming soon.
