Dutch Sustainable Fashion Week Rotterdam by IF Denim: Giving old, used jeans a second life
During Dutch Sustainable Fashion Week in Rotterdam, IF DENIM, a Rotterdam-based denim brand, shows how old, used jeans can be given a second life. By turning them into tote bags, kimonos, bomber jackets, flower bouquets and works of art, they show that sustainability and fashion can go hand in hand.
A new destination for old and worn jeans
IF DENIM is passionate about creating a new fashion industry. They are committed to sustainable fashion and make clothes from carefully selected recycled jeans and old stock jeans. The denim there is donated by denim brands, customers, family and friends to their studio. In collaboration with their team, IF DENIM brings to life a beautiful collection of unique pieces every season. These include patchwork kimonos, jackets, accessories, artworks and much more. By joining forces with various partners, they manage to create something special every time and unite people around a common goal.
Visit the IF denim pop-up during Dutch Sustainable Fashion Week
Want to experience for yourself how IF DENIM transforms old jeans into beautiful new creations? Then drop by the Dutch Sustainable Fashion Week Experience Center between 5 and 10 October. Here you can not only enjoy the denim transformations but also buy unique IF DENIM creations and thus contribute to a sustainable fashion industry.
Get inspired by IF DENIM and discover how old jeans can get a second life. Together, we can strive for a world where sustainability and fashion go hand in hand.
