Wellicious

By manufacturing in Europe, Wellicious guarantees that its production processes comply with the high labour and social standards set by European legislation. This includes fair wages, safe working conditions, and respect for workers’ rights, reflecting the brand’s dedication to social responsibility in its manufacturing processes.

In addition to its European operations, Wellicious also engages in GOTS-certified production in Peru. The Global Organic Textile Standard (GOTS) certification is not only about organic farming but also encompasses social criteria, ensuring ethical and sustainable practices in textile production. This certification assures that Peruvian organic cotton production meets rigorous environmental and social criteria, including safe and humane working conditions, no child or forced labour, and fair wages.

Recognising the environmental impact of traditional elastane sportswear and dyeing processes, Wellicious is committed to creating skin- and environmentally-friendly yoga wear.

The brand’s products are Cradle to Cradle Certified® Gold, with a Platinum award for material health, ensuring no microplastic pollution. This achievement comes from a rigorous selection of certified yarns, fabrics, and a transparent supply chain, including certified warehouses, suppliers, and production facilities. Post-2020, all Wellicious products meet the highest environmental standards.

Focusing on durability, Wellicious uses high-quality, lightweight fabrics that maintain their shape over time, supporting its commitment to slow fashion. The company works with top European suppliers, ensuring exceptional quality and a longer garment lifecycle.

With offices in London and Germany, the brand sources GOTS-certified organic cotton from Peru, with most materials and the final assembly occurring within Germany, Austria, Switzerland, and Bulgaria. This localisation minimises the carbon footprint and aligns with European health, safety, and environmental standards. The brand ships its packages to customers via standard shipping services. 

Wellicious embodies the slow fashion ethos, focusing on long-lasting design and quality over quantity. Their products are crafted to endure beyond a single season, utilising GOTS-certified organic cotton and biodegradable materials. The brand’s commitment to sustainability extends to its environmentally conscious production processes and use of Cradle to Cradle Certified® colour pigments, ensuring skin, water, and soil safety.

Wellicious is not just observing the shift towards circular fashion but is making a positive impact by rethinking, redesigning, and transforming yoga wear standards. The Wellicious Cradle to Cradle Certified® Gold yoga collection is a testament to this commitment, offering products that are circular by design and biologically safe. Made from materials that can be reused time and again, these products embody the essence of sustainability and regeneration.

Understanding the complexities of biodegradation, Wellicious encourages customers to participate in a unique exchange: return your well-loved item for a 10% discount on your next purchase. This initiative ensures that each garment can be returned to the earth as nutrients, closing the material loop without leaving any environmental footprint. It’s a process meticulously overseen by a dedicated scientific team to ensure that biodegradation is complete and efficient.

Wellicious guarantees circular yoga wear that won’t become waste. Instead, it will biodegrade into biological nutrients, reentering the ecosystem as biomass to nourish new life. This closed-loop system is part of their larger vision for a sustainable future, inviting consumers to participate actively in a greener, more responsible fashion industry.

Wellicious promotes an ethos of sustainability and ethical responsibility within its supply chain, which spans various European countries. The brand’s commitment to ​‘Made in Europe’ manufacturing allows it to claim adherence to the stringent labour and environmental standards for which the region is known. Its supply chain is Cradle to Cradle certified, and its partnering facilities hold certifications that attest to sustainable practices and the use of organic materials, such as the Global Organic Textile Standard (GOTS).

The brand is fully vegan, avoiding animal fibres or additives.

Wellicious embodies the essence of slow fashion by forgoing the usual cycle of sales and seasonal collections, choosing instead to focus on creating timeless pieces that transcend the fleeting trends of the fashion industry. Their commitment to slow fashion is further reinforced by the meticulous selection of high-quality fibres and superior fabrics, ensuring that each item looks and feels luxurious and stands the test of time. The brand’s manufacturing processes are equally commendable, characterised by attention to detail and craftsmanship.

This dedication to quality over quantity means that Wellicious’s garments are durable and promote sustainable consumption patterns. By prioritising the longevity of their products, Wellicious encourages customers to invest in fewer but better-made items. The brand’s approach directly challenges the throwaway culture propagated by fast fashion, fostering a more thoughtful and environmentally conscious wardrobe.

Wellicious strives to embody the principles of slow fashion and sustainability. The brand’s supply chain is fully registered with the Cradle to Cradle Institute, which assures adherence to high standards of quality and ethics. Names and addresses are not publicly disclosed.