Serendipity Organics

PRODUCTION LOCATIONS 

• India 
• Bolivia 
• Peru

WORKING CONDITIONS & WAGES 

Serendipity Organics states that cotton clothing is produced in India and that knitted pieces made from Baby Alpaca and Llama wool are manufactured in Bolivia.

According to Serendipity Organics, the entire production chain has been GOTS-certified for 15 years. 
The main production site is both Fair Trade and SA8000 certified. 

Serendipity Organics has been working with the same suppliers for 18 years and maintains, according to the company, personal relationships with producers, who are also visited regularly. 

For Bolivia, Serendipity Organics describes a rather artisanal production process: the knitters work often at home and sometimes in groups, as a family tradition. Quality is controlled by a fair-trade certified company with a team of Bolivian women. 
The Himalayan Merino line is hand-knitted in small women’s collectives as part of an NGO project. 

The company provides financial support to the Danish Red Cross for Ukraine relief efforts and donates children’s clothing to local communities in Denmark that are hosting Ukrainian refugees.

MATERIALS 

• Organic Cotton 
• Baby Alpaca Wool 
• Llama Wool 
• Silk 
• Organic Merino Wool 

The entire supply chain is GOTS-certified.

Read more about the benefits of organic cotton here. 

Serendipity Organics states that it refrains entirely from synthetic fibres, with the exception of elastic inserts in waistbands.

PACKAGING 

• Serendipity Organics ships in boxes or paper envelopes made of unbleached, untreated paper. Products are packaged in polybags which, according to the company, are recyclable. Serendipity Organics states that it is currently looking into alternatives to polybags. 
• During sea transport, each individual piece is wrapped separately and transported in cartons.

WATER USAGE & CHEMICALS 

Through the GOTS certification of the entire production chain, harmful chemicals are excluded.

Since Serendipity Organics uses exclusively natural fibres (except elastic in waistbands), microplastic release during washing is low.

CIRCULAR PRODUCT DESIGN 

According to Serendipity Organics, the company exclusively uses mono fibres, which simplifies later recycling. A take-back service for worn or end-of-life clothing is not offered. The brand recommends repairing damaged items rather than discarding them and offers customers the option to send garments to the company for repair. The care instructions provided on the website help to extend the lifespan of the products.

CIRCULAR BUSINESS MODEL 

Serendipity Organics offers a repair service by appointment. Other circular business models are not mentioned.

DISTANCE & COMPLEXITY OF THE SUPPLY CHAIN 

• India 
• Bolivia 
• Peru 
• Serendipity Organics HQ is located in Klampenborg, Denmark.

TRANSPORT 

• Serendipity Organics transports goods mainly by sea freight. Air freight is, according to the company, only rarely used. 
• Local postal services are used for e‑commerce shipping.

• Baby Alpaca and Llama Wool: Bolivia (occasionally Peru). According to the company, the animals live freely and graze on natural pastures. 
• Merino Wool

The entire production chain is GOTS-certified, which includes basic animal welfare requirements.

PRODUCT DESIGN 

Serendipity Organics offers baby clothing (0 – 24 months), children’s clothing (2 – 11 years) and women’s clothing, with children’s clothing making up the majority of the range. The company focuses on timeless, gender-neutral basics made from natural fibres.

SLOW FASHION PROCESSES 

The company produces two collections per year.

PRODUCT TRANSPARENCY 

On the product pages, Serendipity Organics provides the material, country of production, care instructions and a size guide. This enables basic traceability.

PROCESS TRANSPARENCY 

Serendipity Organics provides information about its production processes, materials and suppliers. Since the entire supply chain is GOTS-certified, transparency is further ensured through regular audits and controls. The company has answered COSH!‘s questions openly and transparently.