Routinely

Production locations

Switzerland – Products are developed and produced in collaboration with a highly regarded R&D laboratory.

Working Conditions & Living Wages

Routinely collaborates closely with a state-of-the-art laboratory in Switzerland that operates under strict EU regulations, which helps to ensure ethical production practices and high standards in working conditions and wages. Although Routinely does not own these facilities, their partnership allows them to maintain a close relationship with their producers. However, specific information regarding the sourcing facilities and the working conditions there is not disclosed, so COSH! is still gathering further details from the brand.

This list represents a subset of Routinely’s ingredients and may not reflect the full scope of the brand’s sustainability efforts.

Ingredients

• Flavonoids – A natural antioxidant known for protecting skin from free radicals, typically derived from plants with low environmental impact if sourced organically.
• Reishi – Natural mushroom-derived ingredient known for its resilience-boosting effects. Low environmental impact when cultivated organically.
• Bakuchiol – A natural retinol alternative that promotes collagen production. Low environmental impact when responsibly farmed.
• Centella Asiatica – Natural anti-inflammatory that promotes skin healing. Low environmental footprint if organically farmed.
• Brown Algae – Provides hydration and antioxidants; generally low impact if harvested in regulated areas, though unregulated practices may disrupt marine ecosystems.
• Milk Thistle – Anti-inflammatory and antioxidant, typically low impact if organically sourced.
• Pomegranate – Known for high antioxidant content, supports skin elasticity. Environmentally low-impact when organically grown.
• Meadowfoam Oil – Emollient that locks in moisture, with a generally low environmental impact if responsibly farmed.
• Vitamin E (Tocopherol) – Antioxidant that protects skin from environmental damage; higher impact if derived from unsustainable palm oil.
• Hyaluronic Acid – Hydrating and supports skin elasticity. Typically synthetic, with low impact if biofermented.
• Retinol (Vitamin A) – Synthetic ingredient with cell renewal and anti-wrinkle benefits. Moderate environmental impact due to production practices.
• Niacinamide (Vitamin B3) – Reduces redness and enhances skin elasticity. Synthetic, with moderate environmental impact in manufacturing.
• Ceramides – Mostly synthetic, these strengthen the skin barrier and retain hydration. Environmental impact is moderate depending on production practices.
• Glycolic Acid – Exfoliant that brightens skin; generally synthetic with moderate impact based on production methods.
• Azelaic Acid – Synthetic ingredient with anti-inflammatory benefits for acne treatment. Environmental impact is moderate but manageable when responsibly produced.
• Vitamin C (Ascorbic Acid) – Brightening and antioxidant-rich, primarily synthetic with moderate impact.

The brand claims that all their products are more than 90% natural, adhering to ISO 16128 standards.

Packaging

Routinely uses glass bottles with removable labels to aid recycling and 100% post-consumer recycled (PCR) plastic for certain products like moisturisers and cleansers. Shipments are packed in recycled cardboard. 

Water usage and Chemicals 

Water usage is currently unspecified. Products are formulated to be free from microplastics, fragrances, irritants, and allergens, reducing their impact on water pollution.

Include this disclaimer:

NOTE: Water usage/​pollution down to the raw materials is generally impossible to track for cosmetic products.

Circular packaging design

Routinely’s packaging design incorporates circular principles. Orders are shipped in recycled and recyclable cardboard boxes. The brand’s serums are packaged in glass bottles with removable labels and caps, encouraging customers to recycle them locally or find creative ways to reuse them at home. As these containers are easily recyclable, the brand does not offer a takeback or recycling programme, avoiding the extra shipping impact that such a programme would entail.

Distance & complexity of the supply chain

• Production Locations:
  • Switzerland (local production)
  • Collaborates with European suppliers to minimise transportation emissions
• HQ Location: Amsterdam
• Sales/​Exports: Offers free shipping worldwide

The brand’s supply chain is relatively simple, with local production in Switzerland and partnerships within Europe aimed at reducing transportation-related emissions. 

Transportation

Further details on transportation logistics are still being confirmed.

Routinely’s products are suitable for vegans and are never tested on animals. The brand also refrains from selling in countries where animal testing is mandatory, aligning with its commitment to cruelty-free practices.

Product design

Routinely’s skincare products are designed for all skin types and are dermatologically and tolerance-tested to ensure suitability across a range of skin concerns. The brand provides a skin-type-specific guide to help users choose the most effective products for their needs.

The Routinely App serves as a personalised skincare companion, offering tools to track progress, receive tailored product recommendations, and access expert advice. This comprehensive support helps users make informed choices for effective, long-term skincare.

Routinely does not participate in sales periods or follow traditional collections, reinforcing a focus on intentional, continuous skincare rather than trends.

Transparency on product

Routinely provides full ingredient lists on each product page, along with the production country for each item. Customers can trace the origin of their specific purchase, ensuring transparency in the production location. Each ingredient is also detailed on a dedicated page, highlighting its properties and benefits.

Transparency on processes

For process transparency, Routinely releases full clinical trial data for each product, but supplier details are limited to noting that they are EU-based. The brand does not publish an annual social/​environmental report, though dedicated pages are available with general information on sustainability efforts.

Note: Transparency in cosmetics, particularly regarding water use and transportation, is not highly regulated, and COSH! is in the process of gathering more information to complete this screening.