Revolution relies on close and long-term partnerships with its suppliers, who are based in Turkey, China and India. All partners in the supply chain are members of ethical trade initiatives such as Sedex, GOTS or BSCI, which advocate responsible social and environmental standards and are therefore committed to more sustainable practices.
According to the brand, the human rights of workers are consistently respected within the supply chain, which excludes child and forced labour as well as discrimination and harassment, for example, and guarantees safety in the workplace and fair wages.
The company mainly uses cotton, 6% of which is organic cotton, synthetic fibres, wool and other materials.
The items are currently packaged in polybags, Revolution says they plan to have these bags completely replaced by bio-based plastic or recycled plastic by 2025.
Revolution also aims to reduce the environmental impact of its products in the future by promoting water-saving operating processes and researching recycled materials and bio-based alternatives. In addition, the company follows guidelines for the regulation of chemicals.
On its website, Revolution encourages customers to wash clothes less often and with cold water to reduce energy consumption and CO2 emissions. This is part of their holistic approach to promoting more responsibility.
They also strive to reduce the release of microplastics and therefore advise customers to use laundry bags that catch microfibres, for example.
The collections include both recyclable monofibres and blended fibres that make recycling more difficult.
Since 2021, Revolution has been offering a Vintaged collection consisting of products purchased from customers. The take-back programme is a contribution to circularity and a step towards longevity, as the garments are washed, repaired and refreshed by the company to give them a new life. Customers receive support in repairing and caring for the products.
Less-waste methods are used to reduce waste and, in the long term, the products are designed from the ground up to be even more durable and timeless.
Revolution’s supply chain is supported by a network of long-term suppliers primarily located in Turkey, China, and India. The brand’s headquarters is in Jutland, Denmark, with operational facilities in Aarhus and Copenhagen.
The long distances within the supply chain mean high energy consumption and the resulting CO2 emissions.
COSH! has no information about the transport methods and would like to see more transparency and detailed information in this regard.
Revolution uses animal-based materials.
With merino wool, the brand says they take measures to ensure that it is mulesing-free and by 2025, 50% of the wool used should be either recycled, biodegradable or certified in accordance with the Responsible Wool Standard.
Revolution launches four collections a year, two of which are seasonal collections and two of which consist of special capsule products. The brand always focuses on timeless and sporty designs and offers various products such as T‑shirts, jumpers, jackets, trousers and much more.
Revolution informs its customers about materials on its website and transparently communicates current challenges and long-term goals in terms of material optimisation and energy efficiency. The company reports carbon emissions and provides information on its carbon footprint.
Conclusion
Revolution is a sporty brand that focuses on more sustainable materials such as (organic) cotton and recycled fibres. The company uses modern technologies to research the environmental impact of microplastics in the fashion industry.
If you’re looking for casual, relaxed everyday wear, then you’ve come to the right place. Discover the modern men’s collections with innovative details online at Revolution and be part of a shared fashion revolution. COSH! is excited about the future journey towards a more responsible fashion industry.