ReFaCed employs a unique approach to creating its eyewear collection. Based in Befferstraat, Belgium, the studio known as Den Brillenman, led by Koen Van Pottelbergh, not only processes second-hand glasses but also serves as a socially inclusive workspace. Collaborating with Ecoso, the studio provides employment opportunities to individuals who are distanced from the labour market due to various reasons such as disabilities or recovery from burnout. This inclusive approach highlights ReFaCed’s commitment not just to environmental sustainability but also to social responsibility, engaging community members in meaningful work that respects their capabilities and enhances their skills. The production practices adhere to EU regulations ensuring ethical workplace conditions, further solidifying ReFaCed’s standing as a socially conscious brand.
ReFaCed champions environmental sustainability by exclusively using secondhand glasses, adopting a truly circular approach to eyewear. Each pair is meticulously disassembled, cleaned, and if necessary, worn parts like screws or plastic components are replaced before reassembly and sale. This process significantly reduces waste and extends the lifecycle of materials. ReFaCed’s practices reflect a commitment to minimal environmental impact, focusing on reusing existing materials to prevent unnecessary production and waste.
ReFaCed exemplifies circularity by emphasizing the reuse and recycling of second-hand glasses. The process begins with community donations in stores and involves meticulous disassembly and refurbishing to ensure maximum usability of materials. Non-salvageable parts are sent to partners like Yuma Labs for material recycling, specifically focusing on acetate used in frames. However, recycling of lens plastics remains a challenge due to technical constraints.
ReFaCed operates with an exceptionally short supply chain, entirely localized within Mechelen, Belgium. All secondhand glasses are collected from local stores, and the refurbishing process takes place at the Den Brillenman studio in Mechelen. This setup significantly reduces transport emissions, as there is no need for shipping; customers purchase the glasses directly in person. This localized approach ensures minimal environmental impact from transportation and allows for direct community engagement.
ReFaCed utilizes only secondhand materials for their glasses, which ensures that no animal products are involved in their creation.
ReFaCed embraces slow fashion by focusing on extending the life of glasses. Koen Van Pottelbergh initiated the project to counteract the waste generated by the optical industry and consumer overconsumption. The brand dismantles and refurbishes used glasses, selling them at affordable prices and ensuring high-quality, durable products. ReFaCed encourages customers to return old glasses, reducing waste and promoting circularity. This model supports sustainability not only through recycling but also by providing affordable eyewear to all segments of society, including the less privileged.
ReFaCed excels in transparency about its recycling process and social initiatives. However, for enhanced accessibility and to better inform consumers, establishing a dedicated website or a specific page within the existing site would be beneficial.
Conclusion
ReFaCed’s innovative approach to sustainability through recycling and social inclusion makes it a standout brand. By revitalizing second-hand glasses, ReFaCed not only promotes environmental consciousness but also supports individuals distanced from the labor market. We at COSH! commend their efforts and encourage you to explore their products, available for direct purchaseat the points of sale listed below.
