This label conducts its production in Italy, where the frames are all handmade. The brand also sources leather from a local Swedish tannery, and claims to conduct all sourcing within Europe. This ensures that all the facilities within the supply chain follow strict EU regulations regarding ethical production.
The frames are made using bio-acetate, which is a cellulosic material and a sustainable alternative to conventional plastic frames. Bio-acetate is created from wood pulp sourced from plantations protected by the Forest Stewardship Council (FSC), and the brand uses frames that are supposedly 100% biodegradable. They also provide a document detailing how and why the frames are biodegradable. The lenses used by the brand are bio-nylon, which is a resin made from castor oil, not using any harmful products such as BPA or phthalate.
The frames are then cased in organic, vegetable tanned leather, which also avoids harmful tanning chemicals. The label uses minimalist packaging to reduce their waste as much as possible, but does not specify the material of the shipping packaging.
Oscar Magnuson assures us that their eyewear is 100% recyclable and/or biodegradable, making all the products very circular.
Oscar Magnuson is located in Sweden, and conducts all its production and sourcing in the Western European region, keeping the supply chain very short to reduce their CO2 emissions. They do not mention their transportation methods, which would make a huge impact on their emissions regardless of the length of the chain. But we can probably safely rule out high-emission transportation methods such as air transport for this label’s supply chain.
This label does use leather for the cases, but they and the sourcing facility they name on the website both assure us that they only use leather that is a by-product of the meat industry. This rules out animal-cruelty.
Oscar Magnuson creates retro inspired, chunky, bold frames that still hold the clean, contemporary lines of a classic pair of glasses. This high-end label ensures that the buyer gets a product worth their money by using high quality products, which will last a very long time if used properly. Their eco-lenses are supposed to block 100% UVA, UVB, and UVC, and are lightweight and hypoallergenic. Being handmade, these glasses are a product of slow-fashion, and each frame is unique.
Oscar Magnuson provides a lot of information about their materials, processes, and suppliers. We would love to also see more details regarding their Italian production facility, packaging materials, and transportation methods.
Conclusion
Gift yourself a pair of contemporary luxury glasses by Oscar Magnuson from one of the points of sale below –
