PRODUCTION SITES
- Thailand
- Chile
WORKING CONDITIONS & WAGES
Mas Newen emphasises supporting small-scale farmers and indigenous communities, who are visited approximately once a year.
10% of annual revenue flows into the Living Cultures Foundation.
Additionally, Mas Newen mentions collaborations, including with Maple Chile/Budi Anumka, in the EU Shared Green Deal as well as with Commonland/4 Returns Lab.
INGREDIENTS
- Elephant apple
- Indian bay leaf
- Soap nut
- Artesian spring water
- Makrut lime
- Pineapple
- Microorganisms
- Lemongrass essential oil
- Rice bran
- Cinnamon
- Amla fruit
- Chilean hazelnut oil
Mas Newen positions itself as 100% plant-based and 100% natural.
PACKAGING
For packaging, Mas Newen uses glass, recycled plastic (R‑PET) produced in Germany and the Netherlands, as well as cardboard packaging.
WATER CONSUMPTION & CHEMICALS
Mas Newen relies on natural cycles and deliberately avoids chemicals, both in the products and in the cultivation of ingredients, which are produced organically and regionally adapted.
The focus is on working in harmony with nature, even though concrete measurable targets regarding water use or soil health have not yet been communicated.
According to the company, the products are fermented and are therefore said to be preserved without chemical additives.
Some hair salons offer refills on the products. Rather than reaching for a brand-new bottle each time, customers can return their empty bottles, which eliminates the need for new packaging and reduces waste.
Customers receive a discount each time they refill.
DISTANCE & COMPLEXITY OF THE SUPPLY CHAIN
- Thailand
- Chile
- The headquarters are located in the Netherlands.
TRANSPORT
- The products are filled in the Netherlands and shipped from there via a Dutch warehouse.
- Mas Newen currently ships with local postal services. For local orders, the company plans to deliver by bicycle in the future.
The brand describes its products as vegan.
PRODUCT DESIGN
Mas Newen offers hair and body care that is said to be suitable “for all hair and skin types” and for every age, for women and men as well as children and babies. The range includes shampoo, conditioner masks, shower gel, soaps, oils and sets.
PRODUCT TRANSPARENCY
On the product pages, customers learn how the product works. In addition, specific ingredients are listed and allergen information is provided.
What customers do not learn are the countries of production, specific details about manufacturing, the origin of individual ingredients or certifications. Accordingly, the traceability of individual products is limited.
PROCESS TRANSPARENCY
Mas Newen explains the fermentation of the products and mentions agro-ecological value chains, but provides few concrete details about the actual processes and suppliers. While it is communicated in general terms that Mas Newen supports smallholder farmers and indigenous communities, concrete supplier profiles are not disclosed.
Conclusion
Have you heard of fermented, probiotic hair and body care? Mas Newen offers 100% plant-based, vegan care for hair and skin. Discover shampoos, conditioners and hair masks, body washes, hand washes and Chilean hazelnut oil. Find a store near you on the COSH! map below.
