&LadyMondegreen is a one-woman show driven by Natalie Tönnis, the creative force behind the unique upcycling concept. She leverages her extensive experience in the fashion and costume industry to transform discarded clothing and materials into unique fashion creations. Family, friends, and enthusiasts bring their personal, retired items, which she lovingly deconstructs. From these, new upcycling masterpieces emerge, personally designed and created by Natalie.
The brand actively contributes to a sustainable value chain by giving materials a second chance, thus counteracting the throwaway culture prevalent in the fashion industry. Natalie utilises everything from fast fashion pieces to zippers and haberdashery for her upcycling projects, transforming them into timeless and artistic fashion items. This approach reduces waste, conserves resources, and promotes responsible handling and awareness of existing materials.
The &LadyMondegreen label is a shining example of circular fashion. By repurposing and redesigning materials, the brand demonstrates how fashion can be made both lasting and sustainable. Every piece is unique, personalised and custom-made, preventing overproduction and enhancing each garment’s value. Clients can have their items creatively reinvented once again where possible.
&LadyMondegreen’s supply chain is truly hyperlocal. Friends, relatives, and supporters from the local community provide materials and garments, which Natalie then reinvents into her artful designs.
Focusing on upcycling, Natalie revitalises retired animal materials and products, such as leather coats, shoes, or belts, that would otherwise go to waste. No new animal hides, or other animal fibres are utilised.
&LadyMondegreen embodies the principle of slow fashion. Each piece is thoughtfully designed and handmade to ensure longevity and artistic expression. Natalie views her creations not merely as clothing items but as unique art favourites, offering long-lasting joy to their owners. The brand advocates for fashion that transcends momentary trends and serves as a lifelong companion.
Natalie’s label, &LadyMondegreen, represents complete transparency in their creative process. Customers can participate in the design process and co-create their individual pieces. This open concept fosters a close relationship between creator and wearer and underscores Natalie’s commitment to responsible and conscious fashion consumption.
Discover at &LadyMondegreen in Düsseldorf how forgotten fabrics become fashion art – a true testament to ethical elegance and creative upcycling.
Conclusion
COSH! recommends &LadyMondegreen as an outstanding example of unique upcycling fashion. With her one-of-a-kind, handmade accessories and transformed garments created from carefully selected, recycled materials, Natalie Tönnis crafts true works of art. From bags made from old basketballs to redesigned dresses, &LadyMondegreen offers a range of avant-garde fashion items that blend sustainability practices with style. Explore the stores below to find your own unique &LadyMondegreen creation.
