FUN Studio, located in the Modekwartier of Arnhem, operates both a studio and a shop nestled in a vibrant Fashion Quarter known for its unique shops and commitment to sustainability. The studio not only serves as a creative hub where designer Hans Hutting brings his inclusive and artisanal underwear designs to life, but also as a retail space where these products are directly available to the community. He also sources all materials from within The Netherlands. This setup likely facilitates the maintenance of ethical production standards.
Fundies Studio takes a creative and eco-friendly approach to fashion by utilizing upcycled and deadstock fabrics to craft not only underwear but also sweaters, tracksuits, and trousers. These garments are enhanced with handmade prints using non-toxic or natural dyes, showcasing the brand’s commitment to reducing harmful chemical usage. The materials, primarily sourced as quality leftover fabrics, include both synthetic blends and natural deadstock fabrics, contributing to waste reduction.
The production process emphasizes small batch releases throughout the year depending on when inspiration strikes, minimizing overproduction and adhering to principles of slow fashion. Additionally, the brand incorporates second-hand gemstones into its pieces, further supporting its sustainability ethos by reducing the demand for new raw materials.
The brand embraces circular fashion principles by exclusively using deadstock fabrics and secondhand gemstones, effectively giving new life to materials that would otherwise be discarded. While the recyclability of the final products is compromised due to the use of mixed material blends, this atleast avoids the need for new raw materials, and keeps the fabrics out of landfills.
FUN Studio, being a small brand based in Arnhem, operates on a scale that limits the breadth of its supply chain, materials are sourced locally from within the Netherlands. This proximity between sourcing and production points would inherently reduce transportation emissions due to shorter travel distances.
The brand utilizes all deadstock materials for its products, which means that no new animal materials are sourced, preventing direct harm to animals in the production of their garments.
FUN Studio embodies the spirit of slow fashion by crafting unique, high-quality underwear tailored to a diverse audience, regardless of gender identity or sexual orientation. Hans Hutting, the designer behind the brand, has created a welcoming space where anyone can find, or commission underwear suited for any occasion — from everyday wear to special event. This inclusivity is central to the brand’s ethos.
Hans’s approach to design is highly personal and spontaneous; he avoids the traditional fashion calendar and launches new items inspired by bursts of creativity rather than seasonal trends. This means each piece is not only special but also crafted when inspiration is at its peak, ensuring a unique and heartfelt creation every time. The designs, while contemporary, are made with such attention to detail and quality that they aim to offer timeless appeal.
Customers are provided with detailed measurement instructions to ensure a perfect fit, and the studio encourages direct contact via email for any queries about measurements, care or potential repairs, enhancing the personalized service.
The brand demonstrates a commendable level of transparency, sharing with COSH! specific details regarding their sustainability activities.
Conclusion
FUN Studio, with its personalized and inclusive approach, stands out in the fashion industry. The brand’s commitment to using deadstock materials and crafting unique, high-quality underwear for the queer community and beyond demonstrates a progressive approach to fashion that resonates with values of diversity and sustainability. FUN Studio offers a refreshing alternative to mass-produced garments by prioritizing creativity and personal touch over conformity to fashion cycles. Explore the collection on their webshop, or in person at their concept-store in Arnhem!
