Fien Demuynck Juwelen

Production locations

• Ghent, Belgium

Working Conditions & Living Wages

Fien Demuynck creates each jewellery piece by hand in her atelier in Ghent. By personally overseeing the entire process, she ensures a meticulous level of craftsmanship and a deep connection to every piece. 

Materials

• Recycled gold
• Recycled silver
• Pre-loved diamonds
• Lab-grown diamonds (when pre-loved diamonds are unavailable)
• Breast milk gemstones (custom-made upon request)

Fien is committed to responsible material sourcing. She prioritises recycled gold and silver, reducing the need for newly mined metals. Diamonds are carefully chosen, with a preference for pre-loved stones, and lab-grown alternatives are used when necessary. One of her most unique offerings is the creation of gemstones from breast milk, a deeply personal way to preserve memories in a tangible form.

Packaging

Fien Demuynck Jewels has not disclosed details regarding its packaging materials.

Water usage & chemicals

The brand has not shared specific information on water consumption or chemical usage in production. 

Circular product design

Jewellery from Fien Demuynck is designed with longevity in mind. She encourages clients to repurpose old gold and silver from inherited jewellery, breathing new life into sentimental pieces. The materials she works with — gold, silver, and diamonds — are inherently durable and fully recyclable.

NOTE: Jewellery is generally easy to recycle and lasts a long time.

Circular business models

Fien offers jewellery repair services to ensure that her pieces last as long as possible. Customers can bring in their jewellery for maintenance, extending its lifespan and keeping it out of landfill.

Distance & complexity of the supply chain

• Production: Ghent, Belgium
• Material sourcing: Recycled metals from various suppliers, pre-loved diamonds, and lab-grown diamonds when needed.
• HQ: Ghent, Belgium
• Sales & Distribution: Primarily through direct sales in Ghent, webshop Europe

Transportation

Fien sources materials within Europe and avoids long-distance shipping whenever possible. Many clients visit her atelier in person, further reducing the emissions associated with transportation.

Fien’s jewellery does not use animal-derived materials. The brand isn’t technically vegan because of the breast milk gemstones.

Product design

• Handmade fine jewellery
• Timeless designs with a modern yet playful aesthetic
• Designed for lifelong wear and future repurposing

Slow fashion processes

Fien creates jewellery at a deliberate pace, focusing on quality over quantity. She does not follow fast fashion cycles, instead crafting timeless pieces that can be treasured for generations.

Fien also offers custom jewellery aside from her main collection.

Transparency on product

Fien openly shares information about her materials, highlighting her use of recycled metals and pre-loved diamonds. Customers can discuss custom projects directly with her, ensuring full insight into the materials used.

Transparency on processes

Clients are invited into Fien’s Ghent atelier, where they can see the jewellery-making process up close. This hands-on approach fosters trust and transparency, making it clear how each piece is crafted.