Biotrue

The brand is dedicated to providing the best quality for customers, their motto being to give customers the best eyesight they can get. However, there is no information regarding their social activities within the supply chain. No details are provided about production or sourcing, or the ethical nature of work in their facilities. 

Biotrue is actively striving to align its product offerings with environmentally conscious practices, highlighting their dedication to sustainability in the eye care sector. The brand utilizes ingredients such as glycerin, hyaluronan, electrolytes, and antioxidants in their products, which are chosen for their gentle and effective properties. Particularly noteworthy is their use of a special bottle design for eye drops, which ensures sterility without the need for preservatives, thus eliminating unnecessary chemicals. This preservative-free approach not only caters to the health of users but also reduces chemical usage, aligning with their commitment to more natural solutions.

While Biotrue itself has not yet published its own sustainability report, its parent company, Bausch+Lomb, details efforts such as carbon emissions reduction in their reports. This indicates a direction towards enhancing their environmental responsibility, but further transparency and specifics in their sustainability efforts would be beneficial to stakeholders.

Biotrue has implemented commendable circular initiatives to enhance the sustainability of its products. The brand has collaborated with TerraCycle to establish recycling programs specifically for Biotrue contact lens products and eye care packaging. This partnership addresses the challenge of recycling smaller plastic components such as eye drop bottle caps, contact lens cases, and contact lens solution bottle caps, which are typically not recyclable through conventional municipal systems.

These recycling programs are structured to collect various products, including contact solution bottles, contact lens cases, eye drop bottles, and even single-dose vials. Biotrue encourages users to collect these items and ship them in bulk, which not only ensures proper recycling but also reduces shipping emissions by minimizing trips. Furthermore, the brand promotes setting up collection points in community spaces like buildings or dormitories, enhancing the reach and efficiency of recycling efforts.

Additionally, Biotrue’s Greenville, South Carolina plant plays a significant role by recycling 2.2 million pounds of materials annually. The manufacturing process for Biotrue’s daily disposable lenses also incorporates sustainability initiatives aimed at reducing landfill waste, further demonstrating the brand’s commitment to environmental responsibility. 

This brand is located and headquartered in North America, but past that they provide no information regarding their supply chain-be it the locations or the method of transportation within. 

Biotrue does not provide specific details on whether any of their products contain animal-derived materials, nor do they offer information about their policies regarding animal welfare. 

Biotrue is dedicated to offering high-quality eye care products that emphasize longevity and utility, aligning well with slow fashion principles even in a non-traditional fashion category. The brand provides extensive information about the optimal use of their products, ensuring consumers can maximize the lifecycle of each item. This commitment is reflective of a broader sustainability and quality focus, aiming to reduce waste and increase product longevity.

Biotrue is considerably transparent about their ingredients used and recycling program, highlighting their commitment to reducing waste within their operational footprint. However, when it comes to broader sustainability practices, there are notable gaps in transparency. The brand does not provide specific information about the sourcing of their product ingredients, the locations where their products are manufactured, or the types of packaging materials used. This lack of detail makes it challenging to fully assess their environmental impact and sustainability commitments beyond the scope of their recycling initiatives.