Attitude

PRODUCTION LOCATIONS

• Canada
• Additional production countries for 4 products, not disclosed

WORKING CONDITIONS & WAGES

ATTITUDE® produces the majority of its products in Canada, in its own production facility in Sherbrooke (Québec). This potentially reduces transport distances and allows the brand greater control over quality and production standards.

Four products are manufactured abroad, without the exact countries or partners being disclosed.

The brand has its own laboratory in Montréal as well as its own factory, meaning research, development and manufacturing are covered internally. This reduces dependence on external producers.

As relevant certifications, ATTITUDE® mentions EWG VERIFIED™ (for many personal care products), FSC® (for cardboard packaging) as well as PETA (vegan and cruelty-free).

Concrete information on audits, supplier visits or long-term partnerships with suppliers is not described, which means transparency regarding the supply chain remains limited.

The brand demonstrates social engagement through a reforestation programme, through which, according to its own statements, more than 2 million trees have already been planted.

MATERIALS

• Plant-based ingredients
• Oat extract
• Papaya leaf extract
• Red vine leaves (Vitis vinifera)
• Lemon leaves
• Orange leaves
• Soy protein
• Jojoba protein
• Olive leaves
• Safflower oil
• Sweet almond oil
• Watercress extract
• Indian cress leaf extract
• Moringa seed extract
• Mineral ingredients
• Yellow clay
• Non-nano zinc oxide

ATTITUDE® mainly relies on plant-based and mineral ingredients sourced from renewable or naturally occurring sources. However, the environmental impact strongly depends on cultivation, harvesting and processing, and the brand does not provide detailed information on the origin or certification of individual plant-based ingredients.

PACKAGING

• In e‑commerce, ATTITUDE® uses recycled and potentially recyclable cardboard packaging. Shipping boxes are filled with potentially biodegradable and compostable starch pellets. According to the brand, these materials are chosen so that they can be easily recycled or disposed of.
• ATTITUDE® does not provide concrete information regarding packaging within the supply chain.

WATER CONSUMPTION & CHEMICALS

The brand develops its formulations in its own laboratory and aligns with external reference systems such as EWG VERIFIED™ as well as databases like California Proposition 65. According to its own statements, ingredients are systematically assessed and substances classified as concerning are excluded. All personal care products are EWG VERIFIED™, while household and pet care products currently do not hold this certification.
However, ATTITUDE® does not make concrete statements regarding the complete absence of synthetic polymers or the release of microplastics.
No information is provided regarding water consumption in production or specific water-saving measures.

A take-back or return system for empty packaging or used products is not communicated. Instead, the brand relies on refill systems to reuse packaging multiple times and reduce waste.

DISTANCE & COMPLEXITY OF THE SUPPLY CHAIN

• Canada
• Additional countries, not communicated.
• ATTITUDE®‘s headquarters are located in Québec, Canada.
• ATTITUDE® sells and exports its products to more than 55 countries, including Norway, the United Kingdom and the Netherlands.

TRANSPORT

• ATTITUDE® produces the majority of its products in its own production facility in Sherbrooke, Canada, which reduces internal transport distances between laboratory, production and filling. The brand does not provide information on transport methods or distances in upstream raw material transport or for the few externally manufactured products.
• Orders are shipped from the distribution centre in Québec. Shipping is carried out via external logistics partners. No specific information is provided regarding transport types used or measures to reduce emissions in shipping.

ATTITUDE® is PETA-certified.

PRODUCT DESIGN

The range includes baby and children’s care, products for adults, specific lines for pregnant women, sensitive skin types, fragrance-free options as well as a men’s line. In addition, household and cleaning products as well as pet care are part of the assortment.

PRODUCT TRANSPARENCY

On ATTITUDE®‘s product pages, customers receive product-related information about certifications, notes on fragrance variants as well as a detailed product description including information on the proportion of naturally derived ingredients. In addition, a full INCI list and usage instructions are provided.
What is not indicated are specific production countries per product, manufacturing dates or information about individual suppliers. Product-related traceability is therefore not available to customers.

PROCESS TRANSPARENCY

ATTITUDE® shares basic information about its internal processes, in particular regarding its own production, in-house laboratory and general development standards. Communication focuses on ingredient selection, certifications and internal company control, rather than on detailed procedures along the entire supply chain.
Information about suppliers remains at a high level of abstraction. No specific suppliers, origin countries of individual raw materials or type of collaboration are disclosed.