How sustainable is Amarenak?
This screening was done by Ethical Time
Several years ago, Oihane Pardo, inherited from her mother the old kaiku (a traditional Basque coat) of her grandmother. Some time later, that kaiku became her favorite coat in the different cities and countries she has lived in. It was her connection to her home, her family and her culture. Wearing that kaiku jacket, she discovered the ability of fashion and design to tell stories, to transmit values and to preserve a culture.
One day that old and beloved kaiku became history. She wanted to buy a new one and realized that this Basque garment was in danger of extinction. They were hardly sold anymore, and the ones she found had nothing to do with her grandmother’s elegant kaiku that looked so good on her.
One day she decided to leave her life and her work as an architect in Shanghai to return to her native San Sebastian and contribute her bit to the world by undertaking Amarenak.
After a crowdfunding campaign, he began to design and make the first updated kaiku jackets under three premises that always accompany him: natural fabrics, km0 and limited units.
