Research into a new way of producing fashion.
Driven by a desire for sustainability and experiences in which Soraya discovered that as a designer she had different values than her employers, designer Soraya Wancour researches how clothing production can be done differently:
Studio AMA is a breeding ground for an alternative business model within the fashion industry. Soraya researches all supply chain elements of the standard manufacturing process and re-evaluates each part to see how it can be done in a more sustainable and ethical way.
Unlike seasonal fashion colletions, Studio Ama produces 'chapters'. The § .chapter clothing series are a product of this lab where all steps are taken to bring responsibly produced garments to you.
Circular by design' is the starting point from which responsible design is created. Garments and accessories are made from textile waste streams from the local textile industry. Famous names in the Belgian textile production supply -otherwise lost- fabric remnants to Studio Ama. Soraya designs according to the available materials and searches for suitable custom products in the surroundings of Ghent. Together with the workshop manager they develop samples to measure the available personnel. Studio Ama offers local employment to people who would otherwise find it difficult to access the labour market.
Ready to turn around fashion and shop these awesome sweaters?Shop Ama here!