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Cruelty-free jeans

A piece of clothing that almost every person has hanging in his or her closet is jeans. But what many people don't know is that denim is one of the most polluting products in the fashion industry. Manufacturers use 8000 litres to make one pair of jeans. The cotton from ordinary jeans is usually not fair trade, organic or GOTS-certified. This means that the working conditions on the plantations have not been checked and are therefore bad in many cases. For example, many cotton farmers have to work for a pittance and are exposed to hazardous chemicals during the production process.

When the Dutch NGO, Solidaridad, visited a few of these plantations in Peru, they were shocked. At that moment, the organization decided to change that. Solidaridad started collaborations with local cotton plantations and switched them to organic production, where the workers worked for a fair wage. A year later, the NGO noticed that there was no market for organic cotton at the time and decided to set up its own brand, thus creating the Kiyuchi jeans brand. Now there is already a market for sustainable clothing and the future looks promising, but there is certainly still work to be done!

Eco jeans

The Kiyuchi denim is 100% organic with a blend of recycled polyester and elastane for stretchability. Other materials the brand uses are tencel and linen. You can read about how the compositions evolve over the years in the Sustainability Report that Kiyuchi puts on the site every year. In this report you can read everything you need to know about the sustainability of the brand.

It also tells you about Kiyuchi's approach to transport. The production from fibre to fabric, to garment, takes place locally, but finishes such as buttons and details are still done in faraway countries. Kiyuchi is willing to work on this and even strives to produce 100% locally in the future. While all local transport is done by truck, it still has to be done by boat from faraway countries, such as Pakistan. The brand calls itself also slow fashion. This is because the jeans are made for a long wearing period. Kiyuchi wants to put everything on everything and therefore also goes for the highest quality fabrics.

Ethical jeans

De productie van de materialen en de kledingstukken legt Kiyuchi niet in

Kiyuchi does not place the production of the materials and garments in the hands of any random producer. The brand searches for factories that meet their requirements and are willing to follow Kiyuchi's own Code of Conduct. And with this jeans brand we can always count on 100% transparency, because all producers Kiyuchi cooperates with are listed on the site.

Lookbook

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Kuyichi cosh aw19 BAILEE STRIPED CLOUD DANCER FNT
Kuyichi cosh aw19 KUYICHI 339 2
Kuyichi Men Brian crewneck sweater sustainable organic cotton Kuyichi 1
Kuyichi CO Sh Kevin OTTB tee white organic sustainable cotton Kuyichi 2
Kuyichi CO Sh Ruby sweat navy basic ACT organic cotton sustainable Kuyichi
Kuyichi COSH Kevin Act tee black organic sustainable cotton Kuyichi
Kuyichi cosh aw19 BAILEE LIGHT ARMY GREEN BCK
Kuyichi COSH sustainable jeans act statement tee 1800
Kuyichi COSH sustainable jeans act T shirt
Kuyichi sustainable jeans for men and organic cotton jeans jacket

Where to buy Kuyichi?