The Belgian clothing brand has been marketing sustainable, stylish clothing for young women since 2018. The focus of the brand is on the comfort and timelessness of the garment. Go as u.r doesn't go with the fashion seasons either and decides for itself when it releases a collection. Just like a salmon swims against the current, go as u.r is doing the same but in an original and trendy way.
Recycling plastic bottles is a piece of cake for us. What happens to it afterwards is often beyond our powers. But that's what go as u.r wants to change. To make the garments, the brand uses recycled materials or fabrics with the least possible impact on the environment, such as wood pulp fibres.
For the production of the clothing, go as u.r works with a family business in Portugal. There they check that the production process is as sustainable and ethical as possible.
The brand is on top of recycling, from the clothing to the packaging. For example, the shipping boxes and hangtags are made of recycled cardboard. But that's not all, because the clothing brand also likes to take back your old go as u.r pieces and reuse them for new garments.
Be on trend and get rid of the mountain of textile waste? That's what you do with go as u.r clothing.