go as u.r – clothing

Recycling for the win

A body made of recy­cled fibers or pants made of wood pulp? Yeah, go as u.r can make your most envi­ron­men­tal­ly con­scious fashion dreams come true. 

Go as u.r?

The Bel­gi­an clot­hing brand has been mar­ke­ting sus­tainable, sty­lish clot­hing for young women sin­ce 2018. The focus of the brand is on the com­fort and tim­e­l­ess­ness of the gar­ment. Go as u.r does­n’t go with the fashion sea­sons eit­her and deci­des for its­elf when it releases a coll­ec­tion. Just like a sal­mon swims against the cur­rent, go as u.r is doing the same but in an ori­gi­nal and tren­dy way.

Go ecological

Recy­cling pla­s­tic bot­t­les is a pie­ce of cake for us. What hap­pens to it after­wards is often bey­ond our powers. But tha­t’s what go as u.r wants to chan­ge. To make the garm­ents, the brand uses recy­cled mate­ri­als or fabrics with the least pos­si­ble impact on the envi­ron­ment, such as wood pulp fibres.

Good workplace?

For the pro­duc­tion of the clot­hing, go as u.r works with a fami­ly busi­ness in Por­tu­gal. The­re they check that the pro­duc­tion pro­cess is as sus­tainable and ethi­cal as possible.

Circular?

The brand is on top of recy­cling, from the clot­hing to the pack­a­ging. For exam­p­le, the ship­ping boxes and hang­tags are made of recy­cled card­board. But tha­t’s not all, becau­se the clot­hing brand also likes to take back your old go as u.r pie­ces and reu­se them for new garments.

Short/​overall

Be on trend and get rid of the moun­tain of tex­ti­le was­te? Tha­t’s what you do with go as u.r clothing.