Production Locations
- Portugal
Working Conditions & Living Wages
The brand owns its factory, which gives it more direct oversight of the main production steps. All suppliers are covered by EU labour law.
There is no mention of a living-wage certification such as Fair Wear or SA8000, so independently verified fair pay cannot be confirmed.
The brand founded a football team, FC Masi Manimba, in the Dominican Republic, with the aim of creating a centre where children can play football for free.
Materials
- Organic cotton
- Recycled merino wool, made from Italian wool scraps
- Elasthan
- Recycled polyamide
- Polyamide
The brand states its cotton is OCS100 certified.
Packaging
- The brand states it uses FSC®-certified paper for labels and hangtags and recycled plastics in its packaging.
- It is unclear what packaging is being used in the supply chain.
Water Usage & Chemicals
Garment dyeing to order reduces overproduction and, per the brand, cuts excess dye, while laser cutting lowers fabric waste and energy use.
The OCS100 organic cotton is, according to the brand, grown without synthetic pesticides or fertilisers. The brand also points to organic cotton generally needing less irrigation water than conventional cotton. Learn more about organic cotton here.
On dyes, the brand states that all its dyes and colorants are OEKO-Tex certified, meaning they are tested for harmful substances.
Circular Product Design
The majority of pieces are mono-materials, which is better for end-of-life recycling. Some styles are blended with a small percentage of elastane. This makes recycling harder, but improves elasticity, fit and shape retention, which can help those garments stay wearable for longer.
The brand says fabric offcuts are reused, for example as furniture filling or recycled packaging.
Circular Business Models
No take-back service is disclosed. No repair, resale or rental service is mentioned either.
Distance & Complexity of the Supply Chain
- Portugal (own factory): cutting, sewing, dyeing, finishing
- Portugal (partner workshops within a 50 km radius): spinning, knitting
- India and Turkey: raw organic cotton farming
- Italy: recycled wool sourcing and knitting
- Colorful Standard’s HQ and main factory sit in Barcelos, Portugal, where cutting, dyeing and finishing happen.
Transportation
No details on transport methods available.
- Recycled merino wool
No further details or certificates are provided.
Product Design
Colorful Standard designs timeless, logo-free colourful essentials for women and men, from t‑shirts and hoodies to wool jumpers, trousers, socks, underwear and accessories. The brand says its pieces are built to last and free from seasonal trends. The plain, print-free designs are released in a range of solid colours, which the brand says keeps them easy to combine and wear for longer.
Slow Fashion Processes
The brand keeps a steady core range rather than dropping seasonal collections, and dyes to order based on demand.
Transparency on Product
Product pages list the material and the country of production, and back this up with a size guide, model measurements and care instructions. Customers can see what a garment is made of and where it was assembled, but they cannot trace their specific item back to a named factory.
Transparency on Processes
Colorful Standard is B Corp certified. However, there is no annual social or environmental report.
Conclusion
Are you looking for basics? Do you like colour in your wardrobe? Then you’ve come to the right place at Colorful Standard! Discover where you can shop the collection on the map below.
