Colorful Standard: Colourful basics made from sustainable…

Colorful Standard’s factory is located in Portugal. Good working conditions are imposed there thanks to European labour law. Workers therefore receive fair wages and working conditions are safe. If you are still curious about how things work there, Colorful Standard is happy to show you around the factory. You can find the address on the site. Yes! Completely transparent!

Colorful Standard has also got its own charity. The brand founded a football team in the Dominican Republic: FC Masi Manimba. The aim was to create a centre where children could come and play football for free. Today, more than 400 children are already registered with FC Masi Manimba. The football team’s own jerseys are, of course, made by the brand itself.

Colorful Standard’s clothing is all mono material! We are big fans of this because clothes that are 100% wool or 100% cotton are easily sorted and recyclable. These materials are also biodegradable, avoiding waste. The brand is also circular as they use recycled merino wool. This reuses material instead of throwing it away.

Colorful Standard works with a Portuguese producer to produce their entire collection. The distance the garment travels after production is therefore limited.

Unfortunately, little information is known about the origin of the materials. As a result, we only have a limited picture of the supply chain.

As the name suggests, the Colorful Standard collection is very colourful. The clothes are, nevertheless, timeless. This is because of their simple, basic designs. These are then released in different, plain colours each time. So you can buy the design in the colour that suits you! No busy prints or cringy texts. The brand makes sure your purchase is timeless and will go with any outfit. This, and the quality materials, ensure the clothes long (and colourful) lives!

Colorful Standard is very transparent about their producer. Unfortunately, there is less information about the origin of the materials.

Basic can also be stylish, and don’t they know it at Colorful Standard! Clothing in all the colours of the rainbow, and all organic too! At Colorful Standard, they like to keep it simple. This Danish brand sells sustainable basics, including t‑shirts, beanies and jumpers in various colours.

Animal welfare

Colorful Standard is an animal-friendly brand. They only use recycled merino wool. Reusing the wool avoids the need for new wool and ensures Colorful Standard’s clothes do not cause direct animal suffering.

Are you looking for sustainable basics? Do you like colour in your wardrobe? Then you’ve come to the right place at Colorful Standard! Discover where you can shop this brand on the map below.