23 December 2025
A new year always feels like a fresh start. New energy, new ideas and at COSH! we especially see new opportunities to make our clothing choices even more sustainable. Because more sustainable fashion isn’t about perfection, but about intention. About doing a little better every day than yesterday.
Who knows, maybe you have New Year’s resolutions to make your wardrobe a little more sustainable. By buying less clothes, having a No Buy Year or Low Year Year, buying more second-hand and vintage or to start with repairing and upcycling your clothes. Or maybe you want to make more sustainable choices in 2026, but you don’t know where to start?
That’s why we’re sharing the COSH! team’s New Year’s resolutions for 2026. Not because we’re doing it ‘perfectly’, but because, just like you, we’re looking for ways to make our wardrobes more sustainable, creative and personal. Get inspired and, above all, choose something that suits you.
Buy less new, more creativity
A popular New Year’s resolution for 2026 is to buy less new clothes. This may sound like a punishment, but nothing could be further from the truth. Buying less new clothes will naturally motivate you to be more creative with clothing and textiles. What do you already have in your closet? Could you alter, upcycle or repair it? Or do you know someone with beautiful materials gathering dust in the attic? Get creative and make your own unique clothes!
Our head of research, Wieke, provides a wonderful example of how valuable materials never lose their relevance. She recently came across a special treasure: a big load of high-quality fabrics that are more than 20 years old. Her New Year’s resolution? To breathe new life into these materials by designing new garments for her (digital) wardrobe.
Christel, our content creator for the Dutch market, is also firmly committed to creativity. Instead of buying new clothes, she wants to find inspiration in the new year from designers and brands in the COSH! community to make and upcycle her own clothes. Sustainability often starts with looking at what already exists and creating something new from it.
Becoming more aware through digitalization
The COSH! Digital Wardrobe App plays a major role in many of our New Year’s resolutions. Because measuring is knowledge, even when it comes to fashion. With this app, you get a better overview of your wardrobe, organizing and tidying up becomes incredibly easy, you feel better about the clothes you already own, you save money by wearing clothes longer and you make better decisions while shopping.
Annelies, our copywriter for Belgium, has a resolution to digitize her entire wardrobe by 2026. This way, she can better track what she wears and really get to know her style and preferences.
Our COSH! founder Niki takes it a step further and sets herself a clear challenge: to wear every item in her digital wardrobe at least 30 times. A relatively simple and achievable resolution with a big impact, because it helps prevent impulsive purchases.
For Luise, our community manager for Germany, her digital wardrobe brought a confronting realization: she had quite a few items in her wardrobe that she had never worn. Her resolution for 2026? Consciously decide what she will do with these clothes: give them away to friends or upcycle them into something new.
Buy less, combine smarter
Another New Year’s resolution from this list is about buying less clothing. Only this time it isn’t about buying no clothes at all in 2026. No, it’s about buying more consciously. Thinking more carefully and longer about purchases (do I really need this?!), making smarter combinations with what you already own (for example, with the COSH! Digital Wardrobe App), renting or swapping clothes and buying second-hand or vintage.
Puck, our community manager for the Netherlands, is taking on a real challenge in 2026: a ‘Low Buy Challenge’ (or at least buying less) and styling her existing clothes in new ways with the help of her digital wardrobe.
Marketing assistant Daniela is also focusing on planning and making new clothing combinations in a smarter way: by pre-planning more outfits in her digital wardrobe. This way, she’s doing her part to reduce overconsumption. And when she does buy something, she prefers to buy less, but more sustainably.
And our copywriter Verena, who has bought almost nothing in two years, is also choosing to buy less, but smarter. As a New Year’s resolution for 2026, she wants to consciously expand her wardrobe with a few high-quality vintage or secondhand items that she’ll enjoy for years to come. Because sustainability isn’t about never buying again, but about buying more consciously.
Taking care of what you already have
Choosing a more sustainable wardrobe doesn’t stop with the purchase. Once you’ve bought the garment and (preferably!) worn it often, the process of caring for it begins. Careful washing and drying, mending when necessary, depilling sweaters, and so on. There are plenty of ways to care for what you already own, and it’s fun too!
David, our marketing intern for Germany, remembers a lecture at his university about more sustainable laundry. He was shocked by the impact of our laundry habits. His New Year’s resolution for 2026? To actively apply these insights to his laundry habits and track them through the COSH! Digital Wardrobe App.
Clara, our content creator for Germany, and Tessa, our marketing intern, are both committed to developing more knowledge and skills in 2026. Clara wants to learn how to upcycle old clothes by attending various creative upcycling workshops. And Tessa wants to learn how to repair clothes through workshops led by COSH! members. Because the longer a garment lasts, the smaller its ecological footprint.
Dealing creatively with waste
And last but not least, Gianella is looking beyond her wardrobe. Her New Year’s resolution for 2026: to upcycle 30% of all her waste and find ways to reuse broken or worn-out clothes and shoes in her house. From cleaning cloths to pillowcases: waste is often simply a resource that can be transformed into something beautiful or useful!
And you? What’s your sustainable resolution for 2026?
Whether you start digitizing your wardrobe, buy less, take better care of what you have or get more creative with old clothes, every step counts. A more sustainable wardrobe isn’t a destination, but a process. Every choice you make, every purchase, every outfit you put together: it all contributes to the process. Don’t make hasty decisions or set the bar too high right away, because small steps ultimately lead to a bigger goal that you can maintain for longer.
Let 2026 be the year you don’t have more clothes, but rather have more love for what’s already in your closet. The COSH! team is ready to inspire you. > Read more here for blogs packed with more sustainable tips.
