Dailymenu

On behalf of MAD Brus­sels and in the fra­me­work of the Uni­ted Fas­hi­on Fes­ti­val, desig­ners Dori­a­ne van Overeem (BE), Karo­li­na Juriko­va (CZ) and Maxi­mi­li­an Ritt­ler (AUT) co-cre­a­ted a sustai­na­ble and affor­da­ble fas­hi­on col­lec­ti­on. During this chal­len­ging pro­cess they were men­to­red by three fas­hi­on experts – Ver­o­ni­que Bran­quin­ho, Peg­gy Acke (MAD) and Niki de Schry­ver (Foun­der COSH!) 

The result of the exten­si­ve research is ​‘Dai­ly­Me­nu’. Their col­lec­ti­on con­sis­ting of six ver­sa­ti­le and made-to-last pie­ces that are suit­able for both men and women with dif­fe­rent body-types. The gar­ments are transpa­rent­ly made out of second-hand gar­ments and dead­stock mate­ri­als and are pro­du­ced as clo­se to home as pos­si­ble.

Com­mis­si­o­ned by MAD Brus­sels, COSH! also con­duc­ted a Life Cycle Ana­ly­sis on the col­lec­ti­on, in addi­ti­on to the guid­an­ce on sustai­na­bi­li­ty. We cal­cu­la­ted that by choosing upcy­cled mate­ri­als the desig­ners saved 94% water and 88% CO2 in the pro­duc­ti­on of the jac­kets. For the blou­ses, COSH! cal­cu­la­ted 99% water savings and 91% CO2 emis­si­on reduction.

Want to dis­co­ver the col­lec­ti­on? Check the Uni­ted Fas­hi­on exhi­bi­ti­on in Brus­sels or the Dai­ly­Me­nu website.