Dailymenu

On behalf of MAD Brus­sels and in the fra­me­work of the Uni­ted Fashion Fes­ti­val, desi­gners Doriane van Ove­reem (BE), Karo­li­na Juri­ko­va (CZ) and Maxi­mi­lian Rit­tler (AUT) co-crea­ted a sus­tai­nable and affor­dable fashion col­lec­tion. During this chal­len­ging pro­cess they were men­to­red by three fashion experts – Vero­nique Bran­quin­ho, Peg­gy Acke (MAD) and Niki de Schry­ver (Foun­der COSH!) 

The result of the exten­sive research is ​‘Dai­ly­Me­nu’. Their col­lec­tion consis­ting of six ver­sa­tile and made-to-last pieces that are sui­table for both men and women with dif­ferent body-types. The gar­ments are trans­pa­rent­ly made out of second-hand gar­ments and dead­stock mate­rials and are pro­du­ced as close to home as pos­sible.

Com­mis­sio­ned by MAD Brus­sels, COSH! also conduc­ted a Life Cycle Ana­ly­sis on the col­lec­tion, in addi­tion to the gui­dance on sus­tai­na­bi­li­ty. We cal­cu­la­ted that by choo­sing upcy­cled mate­rials the desi­gners saved 94% water and 88% CO2 in the pro­duc­tion of the jackets. For the blouses, COSH! cal­cu­la­ted 99% water savings and 91% CO2 emis­sion reduction.

Want to dis­co­ver the col­lec­tion? Check the Uni­ted Fashion exhi­bi­tion in Brus­sels or the Dai­ly­Me­nu website.