Dailymenu

On behalf of MAD Brussels and in the frame­work of the United Fashion Fes­ti­val, desi­gners Doria­ne van Overeem (BE), Karo­li­na Juri­ko­va (CZ) and Maxi­mi­li­an Ritt­ler (AUT) co-crea­ted a sus­tainable and afforda­ble fashion coll­ec­tion. During this chal­len­ging pro­cess they were men­to­red by three fashion experts – Vero­ni­que Bran­quin­ho, Peg­gy Acke (MAD) and Niki de Schry­ver (Foun­der COSH!) 

The result of the exten­si­ve rese­arch is ​‘Dai­ly­Me­nu’. Their coll­ec­tion con­sis­ting of six ver­sa­ti­le and made-to-last pie­ces that are sui­ta­ble for both men and women with dif­fe­rent body-types. The garm­ents are trans­par­ent­ly made out of second-hand garm­ents and dead­stock mate­ri­als and are pro­du­ced as clo­se to home as pos­si­ble.

Com­mis­sio­ned by MAD Brussels, COSH! also con­duc­ted a Life Cycle Ana­ly­sis on the coll­ec­tion, in addi­ti­on to the gui­dance on sus­taina­bi­li­ty. We cal­cu­la­ted that by choo­sing upcy­cled mate­ri­als the desi­gners saved 94% water and 88% CO2 in the pro­duc­tion of the jackets. For the blou­ses, COSH! cal­cu­la­ted 99% water savings and 91% CO2 emis­si­on reduction.

Want to dis­co­ver the coll­ec­tion? Check the United Fashion exhi­bi­ti­on in Brussels or the Dai­ly­Me­nu website.