Maison Poulain is a Belgian brand offering high-quality, more sustainable cycling apparel. The brand was founded in 2020 by Ann-Sophie Poulain and her partner, with the mission of offering an alternative to mass production and low quality. Through local production, collaboration with ateliers such as Studio Ama, and the use of high-quality fabrics from Liebaert in Deinze, Maison Poulain combines craftsmanship with more environmentally conscious choices.
Each Maison Poulain collection is characterized by slow fashion principles: minimalist design, timeless colors and small production runs. Leftover fabrics are reused for accessories and repair kits, while the focus on tailoring guidance and high-quality materials ensures inclusivity and fewer returns. Although the fabrics used are synthetic for optimal performance, the brand constantly seeks more sustainable alternatives.
With an annual base collection and a strict “no overstock policy,” Maison Poulain offers cycling apparel that seamlessly blends style, comfort and greater sustainability. The mission? To create awareness in the cycling world and show that greater attention to environmental friendliness and functionality can go hand in hand. Choose Maison Poulain and contribute to a better planet – on and off the bike.
Discover Maison Poulain’s collections: stylish cycling clothing for more conscious cyclists.
