Wild Muse is a contemporary fashion label focusing on timeless and honest fashion with unusual fabrics and surprising details. The brand was born from the passion and fascination of two creative women: Laurence, a talented designer, and Barbara, an experienced fabric buyer with expertise in sustainability. The design process at Wild Muse is steeped in inspiration and attention to detail. This is why choosing fabrics is so essential to the designs. They look for exceptional, quality fabrics that enhance the design and ensure a beautiful fit.
At Wild Muse, everything is about frugality with character. Superfluous details are dropped, and only those elements are added that make the design stronger and more playful. Trends do not guide Laurence but design with the female form in mind. She aims to make women feel more beautiful and confident in her timeless creations.
The brand also works with a pre-order system, where customers order their favourite garments before production. This allows Wild Muse to tailor production to demand and reduce waste. It also allows working with small-scale manufacturers who share the same ethical values and passion for authentic and timeless clothing.
All of Wild Muse’s pieces are produced in Portugal, choosing European fabrics and yarns. The brand strives for complete transparency and offers detailed information about each product’s materials, composition and origin. Whether it’s locally produced yarns, sustainable materials or the use of fabric surpluses, Wild Muse makes responsible choices that contribute to a more sustainable fashion industry.
