Step into the FREITAG STORE DÜSSELDORF BY SELEKTEUR, where Freitag’s authentic urban aesthetic meets resourceful innovation. Born from a collaboration with its retail neighbour Selekteur, this space in Düsseldorf’s vibrant city centre proudly displays over 2,000 one-of-a-kind bag creations, each a tale of rebirth from a truck tarp to an iconic fashion statement.
The aesthetic is unmistakably FREITAG — urban, timeless, and imbued with the city’s unique spirit. The store stands as a testament to nearly a quarter century of Freitag defying trends and championing zero waste, originally crafted by the visionary hands of Markus and Daniel Freitag. Independent, bold, and durable, their bags have matured into unmistakable signature design pieces, symbolising a conscious movement that accessorises the global urban jungle.
Located at Hohe Straße 4, this Düsseldorf outpost engages a community that values repair over replacement and longevity over fast fashion. It’s an invitation to be part of an industry stronghold acknowledging that the planet’s resources are finite and should be honoured and repurposed. Welcome to the new epicentre of eco-chic: the FREITAG STORE DÜSSELDORF BY SELEKTEUR. Where every visit is a step towards more conscious consumption.
